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Multitasking Moms in Control
Rather than portray mothers as frazzled, she suggests, advertising would be more likely to create a rapport with today's mother if it "pats her on the back" for coping as well as she does with the multiple demands on her time. Another of the survey's findings suggests mothers pride themselves on this ability.
Ad Age White Paper: No More Joe Consumer in America - Advertising Age - News
The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.
Facebook's Click-Through Rates Flourish ... for Wall Posts - Advertising Age - DigitalNext
Earlier this week Vitrue announced a Social Relationship Manager suite with new planning and reporting tools for social media, including Facebook, where much of Vitrue's work is done. One of the things it has introduced is URL tracking, so it c
Ads Follow Web Users, and Get Deeply Personal - NYTimes.com
“Now, you’re traveling the Internet with a cookie that indicates you’re this type of consumer: age group X, income level, urban versus rural, presence of children in the household,” said Trey Barrett, a product leader at Acxiom, one of the companies offering this linking to marketers.
Social Media: Anderson Analytics Reveals Users' Habits - Advertising Age - Digital
A new study by Anderson Analytics is helping identify social-network users' interests, buying habits, media consumption and more for marketers.
Connect the Thoughts
Lotame attempts to use social data to get at influencers. It trolls social networks, blogs and message boards for users who have created content about specific topics. Then it expands the circle by adding in people who consume that user-generated content. Finally, it adds people who look like those content creators and consumers.
Taking Online-Ad Measurement Beyond the Click - Advertising Age - Digital
For online ads, many marketers are betting on a familiar-looking model: Do they move more-traditional metrics, such as consideration and intent to purchase?
Commentary: The growing use of DVRs
There are about 30 million DVR households, a number expected to rise to 50 million -- or 49% of U.S. households -- by the end of 2011. When a show is time-shifted, as many as 70% of ads are avoided, and as users get accustomed to their DVRs, they watch more and more TV in time-shifted mode.
Addressable Ads Are Here; Who's Ready? - Advertising Age - Special Report: Cable TV 2009
Canoe Ventures, a joint effort across the country's six largest cable operators helmed by former Aegis Media CEO David Verklin, seeks to change the way cable networks sell ads by making national spots locally targetable through addressability and interactivity
Advertising - Adults Spend 8 Hours a Day in Front of a Screen, Study Finds - NYTimes.com
Slightly older viewers, those ages 25 to 34, spend the most time of any group watching DVD or VCR videos. People ages 35 to 44 spend more time on the Web than other groups, 74 minutes a day on average. The next demographic, 45 to 54 years old, spends the most time on e-mail. Consumers over the age of 65 watch the most live TV, according to the research.
Online Advertising: Using Fewer Ads Can Boost Click-Through - Advertising Age - Digital
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The idea is to reduce the number of ads, especially the low-performing ones, which should lift a site's aggregate click-through rates and eliminate some of the excess inventory that wasn't sold, anyway.
Why the Click Is the Wrong Metric for Online Ads
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"[Online advertising] is not, by any stretch, always direct-response advertising," said ComScore CEO Gian Fulgoni, whose report, "Wither the Click," has been making the rounds in the marketing industry since he introduced it in December at a Wharton Business School conference. "In the offline world, media analysts don't think of an immediate reaction to TV or print ad."
Digital Marketing: Is It Time to Forget Measurement?
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"Your audience moved. Your marketing needs to follow them. Let us show you how the internet can deliver the same quality, scalability and value as TV." As stakeholders in the biggest, most powerful consumer media today, how do we provide the world's leading brand advertisers the quality, scale and value of TV, the prior generation's No. 1 consumer mass media? By making the critical, powerful, yet fragmented content environment of the internet more consistent and more buyable.
Google TV: Still a Tough Sell - BusinessWeek
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Advertisers bid on the ads available for that program, decide what they are willing to pay, and upload their commercial, which is delivered directly to the TV network. Companies pay only for those TV sets tuned in to their ad for five seconds or more, data Google gets from set-top boxes.
Social networking is next step for online ads
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A banner for Dice, the technology job board, that appeared on various technology sites called on readers to rant about their worst job experience. Comments left by others scrolled down the ad, enticing visitors to pay attention for a longer period of time.
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