Eubin Kim's Library tagged media →  View Popular

Living Stories try a different approach that plays to certain unique advantages of online publishing. They unify coverage on a single, dynamic page with a consistent URL. They organize information by developments in the story. They call your attention to changes in the story since you last viewed it so you can easily find the new material. Through a succinct summary of the whole story and regular updates, they offer a different online approach to balancing the overview with depth and context.

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Publishers desperately want to control their relationships with readers, send those readers appropriate special offers, and use their information about readers to command higher rates from advertisers.

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In a way, Oprah's magazine has been a perfect laboratory and sandbox. I'd bet that just about every idea that ends up on OWN will have already appeared, in one form or another, in the pages of O mag.

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Eventually, as we’ve all been told, clients are going to pull out of the advertising game when, say, DVR penetration reaches a tipping point. They’ll need to embed themselves even deeper into the content that viewers are fast-forwarding to. The next step – they’ll need to create cultural events rather than merely attach themselves to existing ones.

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An ad network as a product that connects advertisers with properties that want to run advertisements (websites, applications, etc.), typically with some form of automation and advanced targeting (site, user or geographic).

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Instead of pitching their stories to reporters, some marketers are directly engaging consumers through original content they and their agencies are creating.

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Unlike some repositioning efforts we've seen, Meredith has the facts to back up its new story.

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Why charging for online content won't work and some online revenue model suggestions.

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1. Twitter more closely emulates real life behavior online than anything that preceded it. 2. It's a tool of communications not marketing 3. It works best in many cases w/other SM [social media] tools. 4. It's as diverse in application as the telephone or email. 5. In a few years a biz without twitter will be like a biz without phone.

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If your audience is on Facebook, don't interrupt their social life by shouting at them; find a way to insinuate your brand into their existing behavior.

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Ad Age surveyed five magazine brands, big and small, whose revenue mixes suggest models that may become much more common.

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Here at Ad Age, we decided to find some media properties that are actually moving the needle northward this year.

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A new study by Anderson Analytics is helping identify social-network users' interests, buying habits, media consumption and more for marketers.

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Cummins Nitro claimed a cyber Grand Prix at the Cannes Lions International Advertising Festival for its Tourism Queensland "Best Job in the World" campaign.

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Henry Blodget: The traditional TV industry -- cable companies, networks and broadcasters -- is where the newspaper industry was about five years ago: in denial.

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Hardware makers may have no choice but to turn their internet devices into multi-tier-subscription-based media machines, because there will never again be enough margin in the basic price of the hardware. And the more we get used to the idea of essentially subscribing to media as a way to pay for hardware ... well, the more hope there is for media.

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