Eubin Kim's Library tagged hypertargeting →  View Popular

NYC-based startup Foursquare has built a sticky mobile platform, an avid fan base and, quite possibly, the next-generation platform for proximity marketing.

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hypertargeting mobile gps

Lotame attempts to use social data to get at influencers. It trolls social networks, blogs and message boards for users who have created content about specific topics. Then it expands the circle by adding in people who consume that user-generated content. Finally, it adds people who look like those content creators and consumers.

www.adweek.com/...4418db676344f04f7c79ca447c6e96 - Preview

behaviorial targeting hypertargeting social networking metrics