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Facebook is clearly on a roll and is knocking on Google's door as the biggest site. Will it continue to dominate or see its lead slip?

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Email is being supplanted by other kinds of communications. Here's why—and what it means for the ways we communicate

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Why do we blog, tweet and friend on Facebook? Are we fulfilling the human needs outlined by Abraham Maslov? Or in it for a quick-hit campaign?

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Facebook, for better or worse, is like being at a big party with all your friends, family, acquaintances and co-workers."

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Earlier this week Vitrue announced a Social Relationship Manager suite with new planning and reporting tools for social media, including Facebook, where much of Vitrue's work is done. One of the things it has introduced is URL tracking, so it c

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A successful Facebook Page has some great applications supported by good, relevant content. Here are eight essential apps for your brand's Facebook page.

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Marketers looking to launch a new food product might peddle freebies at grocery stores or organize focus groups. Splenda turned to Facebook.

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A new study by Anderson Analytics is helping identify social-network users' interests, buying habits, media consumption and more for marketers.

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The three kinds of online connections

Marketers need to be aware of the different types of personal networks emerging through social media
DIRECT CONNECTIONS: People who are connected based on the relationships they've built in the real world. This is the hardest network for marketers to get into, because it implies some level of connection and trust.

INTEREST GENERATORS: People who don't know each other personally, but share an interest or perspective. On Twitter, these are the people you "follow." They may or may not reciprocate your interest, but you filter based on your desire to hear more of their voices.

EXPERIENCE SHARERS: Other people who have done something you're interested in, whether it's someone who bought a book you're interested in, someone who stayed at a hotel you're considering or someone who has tested different air conditioners. The interest/connection is fleeting, but it's often much farther down the so-called "purchase funnel" and can have a big impact on sales.

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The real spend on social media occurs in places that can't be measured by looking at money coming into social platforms. Rather, it's in budget that's used to optimize brand profiles, initiate and monitor conversations, and to spread access to other assets like television ads on sites like YouTube.

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