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03 Mar 09

Twitter Eyes Search as Means to Monetize - Advertising Age - Digital

  • "What struck us is it gives you an immediate view into what people are thinking or saying about your brand right now". Scott Monty, global digital communications manager for Ford Motor Co., said the automaker would be interested in, say, age and geographic overlays atop metrics.
26 Feb 09

What Sells Online? Unsexy Newsletters - BusinessWeek

  • Web companies considering newsletters also need to respect the difference between a telemarketer call and a treat. Give the user something of value, like news of local events, restaurant openings, and highlighted reviews, as in the case of The Weekly Yelp. And don't send it too often, either. As a result, recipients will open the e-mail, forward it, and maybe even make a purchase. The advertising will take care of itself.
17 Feb 09

What Convergence? TV’s Hesitant March to the Net - NYTimes.com

  • Some industry analysts say TV makers have a point, in that many consumers associate their television with one-way communications they ingest while leaning back on the couch. Browsing the Internet, the thinking goes, is a more immersive, active pursuit.
04 Feb 09

How Obama?s ?Permanent Dialogue? Affects Marketers - Advertising Age - DigitalNext

  • It will be awfully hard to hide behind spokespeople, exec VPs and assistants blocking calls if the president of the United States has more contact with your employees than you do.
27 Jan 09

Web Series Still Struggle to Hold on to Audiences - Advertising Age - Digital

  • The argument for paid syndication allows the video to go where the viewers are, and makes it easier for producers to deliver the audience promised to an advertiser.
02 Jan 09

The Internet?s Cool, But TV Remains Ad King -- Online Advertising -- InformationWeek

  • Among those people who look at magazines, six in 10 pay greater attention to ads in the publications than on the Web.

Why Local Sports May Pay Off for Marketers - Advertising Age - News

  • up to 5% in the past 10 years, perhaps fueled by greater need, but also financed by a lot of unsecured debt.
25 Nov 08

Why the Four C?s of Community Require the Commitment of Many - Advertising Age - DigitalNext

  • Brands do potentially have opportunities to act as what I'll call "facilitators," but they have to be willing to start with a bit if research and then ask themselves if they are really willing to do what it takes to start and maintain a community.
24 Nov 08

The Screens Issue - Multiscreen Mad Men - Advertising in a Post-TV World - Interview - NYTimes.com

  • Brands have become transparent, and that’s changed the tone of advertising. Now you have to try to be more authentic — even if it’s just authentically acknowledging that what you’re doing is advertising.
17 Nov 08

Can Social Networks Predict What You?ll Buy? - Advertising Age - Digital

  • Instead of associating unconnected consumers through their similar preferences and behaviors, it associates consumers who are already connected and share values and beliefs, a concept called homophily.
07 Oct 08

Current Woes Could Lead to Collaboration Economy - Advertising Age - Steve Rubel

  • To really understand the digital space, marketers have to participate in these venues -- and they need to do so all the time. One needs to understand and add value to communities before launching campaigns there.
16 Sep 08

Your Data With Destiny - Advertising Age - Digital

  • The essence of collaborative filtering, which is one of the "ABCs of predictive marketing." B is behavioral: tracking your path online. C is contextual: paying attention to keywords, and A is associative: divining your tastes and interests based on patterns established by people like you. Collaborative filtering -- which, with the ultimate benefit of hindsight (it operates only in hindsight), knows everything
09 Sep 08

New YouTube Tool Helps Increase Viewing of Videos - Advertising Age - Digital

  • Insights has proven valuable to the large group of regular but nonprofessional video creators and uploaders
08 Sep 08

How Companies Use Twitter to Bolster Their Brands

  • A growing number of companies are keeping track of what's said about their brands on Twitter.
08 Jul 08

Advertising - Networks Try New Ways to Keep People Watching During the Break - NYTimes.com

  • This year, for the 2008-9 television season, the networks are betting on a panoply of pod-busters — unconventional content meant to entice viewers to pay attention during the commercial breaks, which are also called pods.
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