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Eubin Kim's Library tagged dvr →  View Popular

29 Apr 09

Commentary: The growing use of DVRs

There are about 30 million DVR households, a number expected to rise to 50 million -- or 49% of U.S. households -- by the end of 2011. When a show is time-shifted, as many as 70% of ads are avoided, and as users get accustomed to their DVRs, they watch more and more TV in time-shifted mode.

www.hollywoodreporter.com/...779034c7476d10dc8c13947ed87bf3 - Preview

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