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Top 10 spots of the decade
1. Budweiser "Wassup" (2000)
2. Fox Sports "India", "China", "Turkey" (2001)
3. Ikea "Lamp" (2002)
4. Honda "Cog" (2003)
5. Honda "Grrr" (2004)
6. Sony "Balls" (2005)
7. Ecko "Still Free" (2006)
8. Dove "Evolution" (2007)
9. Cadbury "Gorilla" (2007)
10. Halo 3 "Diorama" (2008)
Digital Advertising: Who Gets the Highest Ad Rates Online? - Advertising Age - Digital
Online ad rates, we're told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook, Twitter and its ilk, and the networks, exchanges and targeting technologies that allow advertisers to buy audience as a commodity, without dealing with individual sites at all.
Lady Gaga is using her pipes for pitches -- latimes.com
What's so subversive about "Bad Romance" -- and perhaps this is a reflection of the compromised times we live in -- is that the art doesn't seem at all diminished by the business agenda. It's beautiful, it's dance-able, and it's exquisite advertising.
The Future of TV - Advertising Age - MediaWorks
"Whether it be a monitor for video games, DVD players or even a laptop computer. ... The TV is functioning essentially as a giant window into the internet cloud"
Addressable TV: an FAQ - Advertising Age - MediaWorks
Two types of addressable technologies are available: zone addressability and household. Zone refers to a group of ZIP codes or neighborhoods that can often be bundled demographically, so a marketer can target a predominantly upper-income neighborhood or a predominantly Spanish-speaking area. Household addressability can target TV viewers based on specific data ranging from age to sex to current ownership of consumer goods.
Top 100 Global Advertisers Heap Their Spending Abroad - Global News - Advertising Age
The Top 100 global advertisers spent 62% of their measured-media budgets outside the U.S. last year, according to Ad Age's Global Marketers study, which covers more than 90 countries, territories and regions from Algeria to Zambia. Eleven of the 44 U.S.-based companies among the Global 100 rely so heavily on international sales that they do more than half their ad spending abroad.
Brands Prepare for a More Diverse 'General Market' - Advertising Age - News
Younger consumers seem to be blending faster than their older ethnic counterparts. Pepper Miller, an ethnic-marketing consultant, said more marketers are looking for "urban mindset" insights, which come from a blend of African-American and Latino cultures, from big cities. While African-American boomers may be put off by "urban" interests, the segment continues to enjoy aspirational status
A New Silicon Valley Rule? All Great Internet Cos. Build an Ad Network - Advertising Age - DigitalNext
An ad network as a product that connects advertisers with properties that want to run advertisements (websites, applications, etc.), typically with some form of automation and advanced targeting (site, user or geographic).
ComScore Prescribes Branded Web Sites As Most Effective For Pharma 10/16/2009
It is important though to realize that a brand's website is only one critical piece of a comprehensive marketing campaign that includes online display ads, search marketing and offline marketing working in unison to raise awareness, educate consumers and ultimately drive conversion.
Marketers: Think About Fitting in Before Breaking Through - Advertising Age - DigitalNext
If your audience is on Facebook, don't interrupt their social life by shouting at them; find a way to insinuate your brand into their existing behavior.
Love for Sale: What Marketers Can Learn From Online Dating - Advertising Age - DigitalNext
o think they can simply fake it until they make it never end up doing so. Marketers now face the same dilemma. The multidimensional facet being used to sell in the virtual realm gives advertisers an opportunity to entice and enhance in ways they never have before. The problem is that, sooner or later, the interfacing that's been happening online moves offline -- and that's where the truth reveals itself. The wise mark
Finally, a Successful Ad-Supported Music Site - Advertising Age - Global News
Record labels' best hope may just be a much-hyped U.K. startup called Spotify, which has already worked with marketers including P&G, Pepsi and Burger King.
If Life's a Game, Why Isn't Your Website One? - Advertising Age - DigitalNext
When it comes to engaging with customers on the web, think about applying the mechanics that have helped games attract and keep audiences interested.
Brands Missing In-Store Marketing Opportunities
The report is based on a survey of 88 retailers and manufacturers this spring. It reveals that without working together, brands "get too promotional and miss the bigger picture of consumer engagement in the store, while retailers lack the more nuanced shopper insights that brands can provide."
Advertising Will Change Forever - Advertising Age - DigitalNext
In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent.
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