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HP Studies Online Attention and Learns to Predict Virality - Advertising Age - Digital
"If you look at the average -- how many hits-per-unit-time a video gets -- and you look, over time, when the video first appears, it decays and it decays in a particular way, much like radio activity has a half life,"
Boards >> Q&A: Chuck Hoberman on designing for POLA and U2 360°
Chuck Hoberman is an inventor, engineer and sculptor who designs large and small-scale transformable structures for a variety of arenas. This year he completed two major architectural projects: a wave-like façade on the exterior of POLA's new retail space in Tokyo and the behemoth expandable video screen for U2's 2009 tour. In advance of his appearance at the Boards Summit, we caught up with Hoberman to chat about both projects.
How to Hit the Spread in Online Video - Advertising Age - DigitalNext
After seeding hundreds of viral videos, here's what Feed Co. President Josh Warner believes works, both creatively and tactically.
Why Do U.K. Videos Always Seem to Go Viral? - Advertising Age - Global News
Given all the discussion around social media these days, it's tempting to chalk up all the U.K.'s viral video success to expertise at seeding.
Blip.tv Brings Programs to YouTube, Ads to 'Channel Awesome' - Advertising Age - Digital
ndeed, the mid-tail producer (defined as non-studio content produced expressly for the web) is now of greater importance for YouTube as some of TV's most valuable real estate is locked up exclusively with Hulu, and cable networks are increasingly looking to paid solutions like "TV Everywhere" as their preferred model on the web.
Broadcasters: What Business Are You Really in? - Advertising Age - MediaWorks
Today, broadcasters are confused, not realizing that they are in the video-advertising business.
Ad Losses Put Squeeze on TV News - NYTimes.com
per, also owned by Tribune. The print and TV — actually, make that text and video — employees are now assigned to stories by a single assignment desk, and they are bringing back all the necessary elements for a story, be it video for TV or audio clips for the Web site, Mr. Gremillion said
Online video?s new model | Hulu who? | The Economist
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Mr Kilar was also early to choose the right way of streaming video: through the browser, with a simple and sleek design. He began, he says, with the idea that the site shoul
Dumenco?s Media People: Ricky Van Veen of CollegeHumor - Advertising Age - The Media Guy
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Right now, it's not only a great way to build and legitimize the brand, but it's an additional revenue stream for us in what appears to be a shaky new media climate.
YouTube Said to Be Close to Video Deal With William Morris - NYTimes.com
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By becoming a partner with a talent agency, YouTube is demonstrating that it wants to be a major destination for Hollywood content.
Web Series Still Struggle to Hold on to Audiences - Advertising Age - Digital
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The argument for paid syndication allows the video to go where the viewers are, and makes it easier for producers to deliver the audience promised to an advertiser.
Book of Tens: Digital Predictions That Didn?t Pan Out and Viral Videos You Should Have Seen - Advertising Age - Print Edition
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Viral Videos You Should Have Seen
Book of Tens: Creativity?s Favorite Ads and Nonvideo Ad Efforts Creativity Loved - Advertising Age - News
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As for the tactics they're most interested in, the respondents pointed to online marketing (69 percent), buzz marketing (58 percent), experiential efforts (53 percent), search engine marketing (52 percent) and mobile marketing (25 percent).
New YouTube Tool Helps Increase Viewing of Videos - Advertising Age - Digital
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Insights has proven valuable to the large group of regular but nonprofessional video creators and uploaders
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