Home
Eubin Kim's Library tagged → View Popular
28 Aug 09
Advertising: Style Site Builds Buzz With Nike, Gap - Advertising Age - Digital
Ad-emaciated fashion magazines are hitting newsstands this month, but in the online space, Polyvore, is gaining momentum with a user-generated-content play.
04 Jun 09
Digitas' NewFront: Current TV's Gore Touts Viewer Created Ads
“The Internet…is dis-intermediating long established functions. Some agencies fight against this trend and are still successful. I’m not sure how long that will be sustainable.”
06 Mar 09
Forrester Report on Sponsored Blogs Draws Google?s Ire
-
Be transparent and disclose all financial relationships
Bloggers should speak in a genuine voice and be vocal even when they have something unflattering to say about the sponsor
Be relevant -- don't try to push car tires on a beauty site
Listen to the bloggers in the community
And, of course, follow the "no follow" rule
03 Mar 09
Shops Seek Control in Social-Media Space - Advertising Age - Special Report: Media Agency of the Year 2009
-
One-on-one conversations are not scalable for a package-goods marketer that has to move product through the aisles of Walmart. The solution to that looks a lot more like media, except that it happens in a conversational environment and with some social elements mixed in.
Here Today, Here Tomorrow: How to Get More out of Your Ads - Advertising Age - DigitalNext
-
Consumers live at the intersection between owned media, such as your brand's web properties; bought media, such as display and pay-per-click campaigns; and earned media, which includes all the user-generated content in the social-media space, from blog posts to comments on YouTube. You do always need to include the earned-media perspective, because consumers will start the dialogue and build value or destroy value for your brand, whether you want it or not. Ultimately it comes down to how you want to engage in these conversations as you evaluate how they add value.
Twitter Eyes Search as Means to Monetize - Advertising Age - Digital
-
"What struck us is it gives you an immediate view into what people are thinking or saying about your brand right now". Scott Monty, global digital communications manager for Ford Motor Co., said the automaker would be interested in, say, age and geographic overlays atop metrics.
02 Mar 09
Niche Web Sites Buck Media Struggles - WSJ.com
-
"Consumer engagement is shifting toward niche-content experiences.Three to five years from now, people will no longer be drawing a distinction between traditional forms of publishing and what we know as blogs today."
13 Feb 09
The Art of Generating Buzz
-
I use the term hubs to describe people who talk more than average, and I make a distinction between social hubs and expert hubs.
23 Jan 09
Publisher Rethinks the Daily: It’s Free and Printed and Has Blogs All Over
-
Mr. Karp is betting he can make his business work by combining the best of the print and Web models.
25 Nov 08
Why the Four C?s of Community Require the Commitment of Many - Advertising Age - DigitalNext
-
Brands do potentially have opportunities to act as what I'll call "facilitators," but they have to be willing to start with a bit if research and then ask themselves if they are really willing to do what it takes to start and maintain a community.
20 May 08
Ning?s Infinite Ambition
-
Significantly, viral-loop networks don't create content -- they organize it. They provide an environment that is, in theory, almost infinitely scalable, and then rely on the wisdom of crowds to create or aggregate masses of material to fill it.
Web 2.0 Is Velcro - Advertising Age - DigitalNext
-
2. What are the viral "loops," which create infinite engagement that spreads like wildfire?
Linking Web Buzz to Mini Sales - Advertising Age - Digital
-
And while Ms. Hardy said the metric doesn't "tie back directly" to sales, it correlates web traffic and online conversations to actual retail traffic.
14 May 08
These Brands Build Community
-
Everyone is connected, and hiding behind glossy images won't work when a Google search can turn up the good, bad and ugly of your company.
13 May 08
iMedia Connection: Tips for success in a Web 2.0 world
-
Web 2.0 is about organizing, filtering and prioritizing the vast amounts of information so that the information becomes more useful, timely, and relevant. Web
15 Apr 08
Relationship Renaissance: Can You Handle Internet Dating? - Advertising Age - DigitalNext
-
They identify and hire influential members of niche communities to serve as "evangelists." I know several "User Experience Evangelists," and the majority of their job is acting as "connectors," reaching out into communities bringing people together at events and providing value through thought leadership.
29 Jan 08
Can a Sandwich Be Slandered? (New York Times)
-
Consumer brands like Doritos, Dove, Toyota and Heinz have run promotions of this sort because they generate publicity, usually at a low cost to the advertiser, and sometimes lead to clever spots that work well on television. But the Subway lawsuit, which seeks financial and punitive damages, seems to open a Pandora’s box.
1 - 20 of 20
Showing 20▼ items per page
Selected Tags
Related Tags
Sponsored Links
Ads by Google
Top Contributors
Groups interested in User-gen...
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo