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16 Mar 09
Twitter Jitters
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Twittering is increasingly part of mainstream culture and some ad world CEOs have dived right in, including JWT's Bob Jeffrey, AKQA's Tom Bedecarre, EVB's Daniel Stein, Deep Focus' Ian Schafer and Big Spaceship's Michael Lebowitz. Beyond the chance to promote themselves and their agencies
12 Mar 09
Is the Future of Marketing About Marketing to Marketers? - Advertising Age - Digital
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It's gotten so crazy that analysts, strategists, and creatives have become de facto media channels
03 Mar 09
Shops Seek Control in Social-Media Space - Advertising Age - Special Report: Media Agency of the Year 2009
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One-on-one conversations are not scalable for a package-goods marketer that has to move product through the aisles of Walmart. The solution to that looks a lot more like media, except that it happens in a conversational environment and with some social elements mixed in.
Here Today, Here Tomorrow: How to Get More out of Your Ads - Advertising Age - DigitalNext
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Consumers live at the intersection between owned media, such as your brand's web properties; bought media, such as display and pay-per-click campaigns; and earned media, which includes all the user-generated content in the social-media space, from blog posts to comments on YouTube. You do always need to include the earned-media perspective, because consumers will start the dialogue and build value or destroy value for your brand, whether you want it or not. Ultimately it comes down to how you want to engage in these conversations as you evaluate how they add value.
Twitter Eyes Search as Means to Monetize - Advertising Age - Digital
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"What struck us is it gives you an immediate view into what people are thinking or saying about your brand right now". Scott Monty, global digital communications manager for Ford Motor Co., said the automaker would be interested in, say, age and geographic overlays atop metrics.
How to Brace for the Facebook Page Redesign - Advertising Age - DigitalNext
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Update the page regularly. Now much of the value will come from posting updates to the page itself and changing the status, rather than sending messages directly to all of the page's fans.
17 Feb 09
Social networking is next step for online ads
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A banner for Dice, the technology job board, that appeared on various technology sites called on readers to rant about their worst job experience. Comments left by others scrolled down the ad, enticing visitors to pay attention for a longer period of time.
04 Feb 09
How Obama?s ?Permanent Dialogue? Affects Marketers - Advertising Age - DigitalNext
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It will be awfully hard to hide behind spokespeople, exec VPs and assistants blocking calls if the president of the United States has more contact with your employees than you do.
Digital Parents Using Facebook, Social Media for Themselves - Advertising Age - Digital
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They're most interested in fashion and food, regardless of age and their use of online video, blogs and DVRs have become mainstream, in the 29% to 36% range, while podcasting, RSS feeds and mobile-web browsing remain niche channels, used by 10% to 21% of respondents.
Facebook?s Plan to Amp Up Ad Revenue - Advertising Age - Digital
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Any brand, like any person, can develop an application for Facebook, or use Facebook Connect. Facebook's "engagement ads" are about directing users to pages or applications with activities that trigger an action that is broadcast through the users' news feed.
FT.com / UK - On the money in social networking
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He points to the more than 1,000 "enthusiast groups" on MySpace as being appealing for advertisers keen to target their products at niche demographics. "We have also built a product that reaches small and medium-sized businesses that represent billions of dollars in potential ad revenue."
27 Jan 09
CMO Council: Marketers Should Be in Charge of Social Media - Advertising Age - CMO Strategy
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Despite all the hype about social media, only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online.
Twitter - The Online Watering Hole - Advertising Age - GenNext
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Twitter is a great way to be plugged into the industry: If there's news relevant to us, someone has tweeted it.
Google Not Immune to Upstart Search Engines - Advertising Age - Digital: Columns
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"Search aided by a social interaction or a social connection is a paradigm shift in search -- primarily because it does what everyone wants: It delivers 'human context' and therefore increased relevance.
23 Jan 09
Social Networks Are the New Web Portals
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It's all about defining a new World Wide Web—a meta-Web that has the functionality of a social Web.
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