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Eubin Kim's Library tagged Display →  View Popular

18 Oct 09

Boards >> Q&A: Chuck Hoberman on designing for POLA and U2 360°

Chuck Hoberman is an inventor, engineer and sculptor who designs large and small-scale transformable structures for a variety of arenas. This year he completed two major architectural projects: a wave-like façade on the exterior of POLA's new retail space in Tokyo and the behemoth expandable video screen for U2's 2009 tour. In advance of his appearance at the Boards Summit, we caught up with Hoberman to chat about both projects.

www.boardsmag.com/...hoberman.html - Preview

video display screens outdoor

11 Mar 09

How to Make Display Ads Suck Less - Advertising Age - DigitalNext

  • Without thinking about where the display is sitting, the creative is left focusing on a totally-out-of-context consumer. The big problem I have with this is it pretty much gives up the biggest advantage the web has over other media: the ability to target smaller groups affordably with discrete messages. As soon as we go with a single message across all these sites we're left with a glorified TV ad.
03 Mar 09

Online Advertising: Using Fewer Ads Can Boost Click-Through - Advertising Age - Digital

  • The idea is to reduce the number of ads, especially the low-performing ones, which should lift a site's aggregate click-through rates and eliminate some of the excess inventory that wasn't sold, anyway.
02 Mar 09

Digital Shops Begin to Feel the Effects of the Economy

  • Display ads have a classic supply-demand problem: there is an overwhelming glut of ad impressions on the market. According to comScore, U.S. Internet users saw an estimated 345 million display impressions in December 2008, the latest month it has figures. Ad networks have filled the void for publishers, leading to a race to the bottom. Ad network CPMs were a mere 60 cents to $1.10, according to an Interactive Advertising Bureau and eMarketer study.
26 Feb 09

Yahoo Ties Search Marketing to Display Advertising Biz - Advertising Age - Digital

  • Advertisers say search retargeting is likely to yield better returns than less targeted ads and give them deeper data about Yahoo search users, who are more likely to be users of other Yahoo services.
24 Feb 09

Why the Click Is the Wrong Metric for Online Ads

  • "[Online advertising] is not, by any stretch, always direct-response advertising," said ComScore CEO Gian Fulgoni, whose report, "Wither the Click," has been making the rounds in the marketing industry since he introduced it in December at a Wharton Business School conference. "In the offline world, media analysts don't think of an immediate reaction to TV or print ad."

Digital Marketing: Is It Time to Forget Measurement?

  • "Your audience moved. Your marketing needs to follow them. Let us show you how the internet can deliver the same quality, scalability and value as TV." As stakeholders in the biggest, most powerful consumer media today, how do we provide the world's leading brand advertisers the quality, scale and value of TV, the prior generation's No. 1 consumer mass media? By making the critical, powerful, yet fragmented content environment of the internet more consistent and more buyable.
17 Feb 09

Social networking is next step for online ads

  • A banner for Dice, the technology job board, that appeared on various technology sites called on readers to rant about their worst job experience. Comments left by others scrolled down the ad, enticing visitors to pay attention for a longer period of time.
09 Feb 09

MediaPost Publications Personalize Ads For Frequent Online Shoppers and Bigger Spenders 02/05/2009

  • The survey finds that the bigger the spender, the greater the interest in personalized ads.
09 Jan 09

The Danger of Digital Pennies for Brand Marketers

  • rketers need to do some soul searching to find the equilibrium for their brand between micro-targeting that requires a high degree of customization and mass reach vehicles, which inherently include wastage. The former requires significant upfront costs relative to media expenditures in creating a highly targeted engaging customer experience, while the latter has the inverse relationship.
06 Jan 09

MediaPost Publications - Display Ads Lift Searching - 01/05/2009

  • The study demonstrates that consumers exposed to display advertising were more likely to search for brand terms (i.e. automotive manufacturer), and segment terms (i.e. vehicle class), than unexposed consumers.
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