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Multitasking Moms in Control
Rather than portray mothers as frazzled, she suggests, advertising would be more likely to create a rapport with today's mother if it "pats her on the back" for coping as well as she does with the multiple demands on her time. Another of the survey's findings suggests mothers pride themselves on this ability.
Ad Age White Paper: No More Joe Consumer in America - Advertising Age - News
The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.
Online Media: Why Time Spent on Internet Is Leveling Off - Advertising Age - Digital
Time spent with the internet, as it turns out, doesn't grow indefinitely, forever.
Assessing the Power of Ads
Instead, the poll's 18-34-year-olds were the most likely to report that ads were at least somewhat influential in guiding their most recent big purchase, with 45 percent saying so -- vs. 37 percent of the 35-44-year-olds, 28 percent of the 45-54s and 29 percent of those 55-plus.
How Personality Can Predict Media Usage - Advertising Age - News
For instance, people who have a lot of "bravado" -- who prefer to leap before they look -- are 50% more likely than the average person to be heavy consumers of all media. The same is true for people who rank low in "compliance" -- those who chafe at rules and may be sarcastic. They are 60% more likely than the average person to be high consumers of all media.
Addressable Ads Are Here; Who's Ready? - Advertising Age - Special Report: Cable TV 2009
Canoe Ventures, a joint effort across the country's six largest cable operators helmed by former Aegis Media CEO David Verklin, seeks to change the way cable networks sell ads by making national spots locally targetable through addressability and interactivity
Digital Marketing: Using Social Media to Listen to Consumers - Advertising Age - Digital
If the social-media sphere attacks your brand, do "real people" hear the screams? Not likely, according to surveys.
Advertising - Adults Spend 8 Hours a Day in Front of a Screen, Study Finds - NYTimes.com
Slightly older viewers, those ages 25 to 34, spend the most time of any group watching DVD or VCR videos. People ages 35 to 44 spend more time on the Web than other groups, 74 minutes a day on average. The next demographic, 45 to 54 years old, spends the most time on e-mail. Consumers over the age of 65 watch the most live TV, according to the research.
Shops Seek Control in Social-Media Space - Advertising Age - Special Report: Media Agency of the Year 2009
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One-on-one conversations are not scalable for a package-goods marketer that has to move product through the aisles of Walmart. The solution to that looks a lot more like media, except that it happens in a conversational environment and with some social elements mixed in.
Here Today, Here Tomorrow: How to Get More out of Your Ads - Advertising Age - DigitalNext
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Consumers live at the intersection between owned media, such as your brand's web properties; bought media, such as display and pay-per-click campaigns; and earned media, which includes all the user-generated content in the social-media space, from blog posts to comments on YouTube. You do always need to include the earned-media perspective, because consumers will start the dialogue and build value or destroy value for your brand, whether you want it or not. Ultimately it comes down to how you want to engage in these conversations as you evaluate how they add value.
Twitter Eyes Search as Means to Monetize - Advertising Age - Digital
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"What struck us is it gives you an immediate view into what people are thinking or saying about your brand right now". Scott Monty, global digital communications manager for Ford Motor Co., said the automaker would be interested in, say, age and geographic overlays atop metrics.
?Light? PC Web Users Are More Likely to Surf Mobile - Advertising Age - Digital
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According to the study, 15.2% of "light" PC internet users downloaded news and information on their mobile handsets at least once a week, compared to 11.7% of "heavy" PC internet users.
Google TV: Still a Tough Sell - BusinessWeek
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Advertisers bid on the ads available for that program, decide what they are willing to pay, and upload their commercial, which is delivered directly to the TV network. Companies pay only for those TV sets tuned in to their ad for five seconds or more, data Google gets from set-top boxes.
Why Package-Goods Companies Should Be Marketing to Men - Advertising Age - CMO Strategy
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products.
Basing strategies for tomorrow on current marketing data, sensible as it may seem, is shortsighted, even dangerous. If the American automobile industry teaches us anything, it's that stubbornly clinging to practices that have worked in the past but don't address a changing environment can have disastrous financial -- even societal -- consequences.
Web Series Still Struggle to Hold on to Audiences - Advertising Age - Digital
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The argument for paid syndication allows the video to go where the viewers are, and makes it easier for producers to deliver the audience promised to an advertiser.
The Internet?s Cool, But TV Remains Ad King -- Online Advertising -- InformationWeek
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Among those people who look at magazines, six in 10 pay greater attention to ads in the publications than on the Web.
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