Eubin Kim's Library tagged → View Popular
22 Dec 09
The Downside Of Behavioral Targeting - Forbes.com
So make sure, Creative Director, to discover, understand, create and embrace that authentic story. Then, a brand can speak to any audience. The brand doesn’t change. The purpose doesn’t change. The way you tell the story on a personal level changes, but the purpose remains the same.
29 Jun 09
Connect the Thoughts
Lotame attempts to use social data to get at influencers. It trolls social networks, blogs and message boards for users who have created content about specific topics. Then it expands the circle by adding in people who consume that user-generated content. Finally, it adds people who look like those content creators and consumers.
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