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"Connecting remote data to people and things in real-time will lead to a series of exciting new devices and applications. Possible examples: real-time comparison and recipe-driven shopping, facial recognition (in social spaces) linked to bios, self-guided tours by phone, voice-queried information about your personal environment. Many of these are technically proved out today, but they will start to emerge as an exciting and brand new trend in applications in 2010."

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If you run an ecommerce website, you need targeted SEO with landing pages devoted to each product or service. You would then want to optimize those pages for the keywords which your prospects are likely to search when they need your products/services.

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Again, half of consumers said the promotions didn't influence their shopping, while 22% said the promotion they deemed best caused them to shop at that retailer. About 28% of consumers said they weren't affected, because they regularly shop at a particular retailer.

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What's so subversive about "Bad Romance" -- and perhaps this is a reflection of the compromised times we live in -- is that the art doesn't seem at all diminished by the business agenda. It's beautiful, it's dance-able, and it's exquisite advertising.

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Droid owes much of its success to its mega-advertising spending, estimated to be at least $85 million, the biggest launch ever by its carrier. But it also received good early buzz by getting its phone into the right hands, enough to earn accolades even from rivals.

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1. KISS (Keep It Simple Stupid). Consumers will not download software or install browser plug-ins to view AR online. 2. Social media integration can transform a passive AR experience into an interactive one. 3. Use AR to generate long-term customer engagement vs. short-term PR.

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In South Korea, a country repeatedly invaded and subjugated by its bigger neighbors, people’s racial outlooks have been colored by “pure-blood” nationalism as well as traditional patriarchal mores, said Seol Dong-hoon, a sociologist at Chonbuk National University.

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But geo-location APIs and GPS-enabled mobile devices are just part of the "location equation." Here's a look at the most promising geo players who are making location-based marketing a reality for brands today.

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Living Stories try a different approach that plays to certain unique advantages of online publishing. They unify coverage on a single, dynamic page with a consistent URL. They organize information by developments in the story. They call your attention to changes in the story since you last viewed it so you can easily find the new material. Through a succinct summary of the whole story and regular updates, they offer a different online approach to balancing the overview with depth and context.

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Next, consider price-comparison pages versus web mail, let alone desktop messenger ads and entertainment content. Each of these online destinations creates different experiences for audiences, and if we seek to drive better results, today's online creative should be carefully mapped out to fit the area surrounding it.

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"It's about who's got a plan in place to take the equity they're building through all this activity and activate it after the game. Social media becomes more valuable as you continue to engage."

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"If you look at the average -- how many hits-per-unit-time a video gets -- and you look, over time, when the video first appears, it decays and it decays in a particular way, much like radio activity has a half life,"

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Publishers desperately want to control their relationships with readers, send those readers appropriate special offers, and use their information about readers to command higher rates from advertisers.

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AKQA, BBH London, droga5, DDB London, Fallon, Farfar, Goodby Silverstein & Partners, Mother London, Saatchi & Saatchi, The Barbarian Group, Wieden+Kennedy, Agency of the Year

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