New technology and microcredit are often held up as solutions. But George, a former University of Hawaii agronomist who worked many years on introducing new technology to rural communities in Asia, believes high tech isn’t enough. And he contends that microloans—giving poor people small loans to start businesses—offer opportunity only for those who already have an idea of how to get ahead and the capacity to make it happen. He hopes to reach the rest with Vipani (Sanskrit for “marketplace”), an organization that seeks to create “fair play for small farmers.”