Digital Rhetoric (Magic, Metaphor, Power)
What are we talking about when we talk about the internet? How does language structure our opinions of the internet and its relationship to culture? This class surveys current discourse (utopic, dystopic, and other strands) about the internet as it shapes and is shaped by a variety of competing forces.
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Losh - Digital Rhetoric
Digital rhetoric is characterized by many new genres: e-mail, electronic slides, webpages, blogs, wikis, video games, etc. Given the importance of digital rhetoric in the academy goverment, and contemporary workplaces, the consequences of incomplete digital literacy can be serious. Those who never adequately acquire electronic competence now pay the price in wealth, professional success, social capital, and civic input. Furthermore, electronic miscommunication has contributed to many recent disasters and scandals. Our very ability to compete economically and co-exist politically in the the face of globalization may depend on bridging a "Digital Divide" between what Manuel Castells has called the "interacting" and the "interacted." Because the stakes are so high, some policy makers have codified certain forms of public rhetoric, using the persuasive resources of the advertising industry, but access to desktop tools for creating and altering electronic files has also provided new avenues of political resistance.
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Digital Rhetoric
UC Irvine course
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Notation: * = Private bookmark and comment|… = Clipping [?] | … = Public highlight [?]
