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"While it's relatively easy to use these SDKs in native applications, its still not straightforward to do so in a hybrid or mobile web application, which are becoming more popular with the cross-platform advantage they offer. So if I'm developing, say, a hybrid app, how do I use say, the Google AdMob SDK, which is primarily for an Android app? IBM Worklight, part of the IBM Mobile Foundation is a powerful development platform which allows you to do this easily."
"Another, relatively less explored way of advertising when you do not want to go through the ad networks or just want to use your app to advertise your own business, is to use IBM Worklight adapters and push notifications."
"With these latest mobile announcements, Sutor said IBM continues to complete a set of mobile-optimized tools and capabilities to support mobile apps across their lifecycle -- design, development, test, provision and operate. But the focus goes beyond traditional SDLC, he added. Because mobile apps – whether enterprise or B2C – also often need to communicate with and access legacy resources (database, policy, security, management), the IBM announcements also deliver special mobile-optimized integration, security, compliance and management, Sutor added."
"IBM today announced it has completed the acquisition of Worklight, a privately held Israeli-based provider of mobile software for smartphones and tablets. Financial terms were not disclosed."
"Open Office Hours from January 31st with @Bob_Sutor and Scott Hebner @SLHebner - discussing the IBM Mobile Enterprise announcements, strategy and solutions. 2 one hour sessions were held. This recap does not include retweets."
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