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"Two years ago, there was no such thing as an iPad. Five years ago, nobody had a smartphone. Before 2007, the year of the iPhone, mobile marketing was mostly about text-messaging and selling ringtones. The bottom line is that everyone is new at this thing called mobile marketing. So, it should be no surprise that marketers are still working out the kinks."
"While more cost-effective than physical marketing events, virtual events offer another huge advantage: detailed information. As opposed to physical events, where often the only lead data consists of business card content, virtual events enable marketers to track and evaluate every move of each attendee within the environment, resulting in highly qualified sales leads."
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