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"The challenge of developing and maintaining mobile banking applications that will run on an iPhone, an Android phone, a BlackBerry or a Windows phone, as well as browser-based or wireless application protocol apps that will run on anything, is daunting even for large banks with massive IT budgets, never mind the rest of the banking world. But Jeff Dennes, who led the development of some of the first mobile banking apps at USAA and was recruited to Huntington Bancshares, Columbus, Ohio, a little over a year ago, says a multi-platform strategy is necessary. And HTML5, the latest version of the hypertext language for structuring and presenting content on the internet, is the next development frontier for banks to ignore at their peril."
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