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Gibson Guitar Enters Into Virtual World of 3-D With Launch of Gibson Island on Second Life.com, an Industry First - MarketWatch
"Gibson is the first major music manufacturer to establish an official island in Second Life and has advanced the opportunity for consumers to participate in an exciting virtual world complete with digital luthiers, instruments and guest stars. The Gibson Island will officially launch at 8am SL Time on Wednesday, July 16, 2008 with an exclusive live music performance at 6pm SL Time. In tribute to the legendary Gibson Les Paul guitar and the musician, the Gibson Island is in the shape of the famous guitar body and rises up from the ocean in Second Life. The "island" will feature humbucker mountains, full theatres, mini-theatres and other areas resembling pick ups and other aspects of a Gibson guitar."
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