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Bob Potter's Library tagged strategy →  View Popular

15 Nov 09

Before you can truly talk about Change Management, you have to focus on achieving clear vision « The BrandBuilder Blog

Olivier talks about how working with a company on their brand requires a clear vision of where they want to be within 1, 2, 5, 10 years.

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business sales marketing branding goals strategy plan brand builder

  • Don’t sell change. Ever.  Instead, sell results. That’s what execs really want anyway
  • What’s important here isn’t to sell change. Nobody likes change. It’s scary, it’s risky, it’s unpredictable. You’ll never get very far selling fear, risk and uncertainty. Especially to that crowd. So you have to approach change from a very different angle: From the end result. From what they actually want to accomplish.
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Good Designers Redesign, Great Designers Realign - A List Apart

The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not include a full refresh.

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webdesign redesign design strategy alistapart

21 Oct 09

Seth's Blog: Fear of apples

And they're afraid of your product and your service. Whatever you sell, there are two big reasons people aren't buying it:

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sales sethgodin fear strategy

29 Sep 09

How Do Innovators Think? - HBR Editors' Blog - Harvard Business Review

What makes visionary entrepreneurs such as Apple's Steve Jobs, Amazon's Jeff Bezos, Ebay's Pierre Omidyar and Meg Whitman, and P&G's A.G. Lafley tick?

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innovation strategy management creativity business for:@twitter

10 Aug 09

Seth's Blog: When tactics drown out strategy

"Building a permission asset so we can grow our influence with our best customers over time" is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics.

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strategy sethgodin marketing for:@twitter

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