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Before you can truly talk about Change Management, you have to focus on achieving clear vision « The BrandBuilder Blog
Olivier talks about how working with a company on their brand requires a clear vision of where they want to be within 1, 2, 5, 10 years.
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Don’t sell change. Ever. Instead, sell results. That’s what execs really want anyway
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What’s important here isn’t to sell change. Nobody likes change. It’s scary, it’s risky, it’s unpredictable. You’ll never get very far selling fear, risk and uncertainty. Especially to that crowd. So you have to approach change from a very different angle: From the end result. From what they actually want to accomplish.
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How Do Innovators Think? - HBR Editors' Blog - Harvard Business Review
What makes visionary entrepreneurs such as Apple's Steve Jobs, Amazon's Jeff Bezos, Ebay's Pierre Omidyar and Meg Whitman, and P&G's A.G. Lafley tick?
The talking pad
When meeting with others bring a pad and write everything down in big letters. It reinforces your conversation and your word. Use it to sell your client on how much money they are saving or other benefits.
101 Tips from 50 Small Business Bloggers : Money : Idea Hub :: American Express OPEN Forum
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