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24 Mar 09

Pew Research Center: Generations Online in 2009

pewresearch.org/...generations-online - Preview

Pew digital_natives internet

Contrary to the image of Generation Y as the "Net Generation," internet users in their twenties do not dominate every aspect of online life. Generation X is the most likely group to bank, shop and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people).
The biggest increase in internet use since 2005 can be seen in the 70-75 year-old age group.
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- Instant messaging, social networking, and blogging have gained ground as communications tools, but email remains the most popular online activity, particularly among older internet users. Fully 74% of internet users age 64 and older send and receive email, making email the most popular online activity for this age group. At the same time, email has lost some ground among teens; whereas 89% of teens said they used email in 2004, just 73% currently say they do.
- Internet users ages 12-32 are more likely than older users to read other people's blogs and to write their own; they are also considerably more likely than older generations to use social networking sites and to create profiles on those sites.
- By a large margin, teen internet users' favorite online activity is game playing
- Compared with teens and Generation Y, older generations use the internet less for socializing and entertainment and more as a tool for information searches, emailing, and buying products.
- The workplace online network is expanding to include more Generation Y users.⁵ Internet users 18-32 are going online more than ever to do research for their jobs. In 2007, 51% said they used the internet for their jobs other than for email, compared with 44% of the same group in 2005.