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Oct
25
2010

"The tangible tools of Social Business play host to delicate and contextual surfaces – all aimed at getting work done. People call these tools social software. The important thing here is “things” to get “work done”. This means that we must think hard about what a forum or twitter-clone in the enterprise actually is, and why it’s needed. Otherwise, we risk owning an expensive garage with all the wrong tools. That subject is a diversion to this post. One way to solve our problem is to address common business verbs."

www.dachisgroup.com/...iness-verbs-in-social-software
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socialsoftware business adoption wording vocabulary

  • What if we can provide activity updates which use the natural language of everyday business? Forget liking, disliking, bookmarking and all these foreign sounding words. Imagine an activity feed which uses business verbs, gathered implicitly or explicitly from pointing, clicking and typing.
Aug
18
2010

"According to many, "resistance to change" is the biggest factor inhibiting the adoption of E2.0. This is not the case. The biggest inhibitor to the adoption of E2.0 technologies is when organizations attempt to make people use E2.0 tools - "make" being the operative word. This may seem subtle, but is an extremely critical distinction that separates tremendous success from puzzling failure with these technologies."

aiimcommunities.org/...people-use-e20-get-perspective
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enterprise2.0 adoption implementation wording

  • In order to connect with the people who will ultimately touch some form of E2.0 technology, we need to rid our vocabulary of the words Wiki, Blog, Tag, RSS, Mashup, Microblogging and others that make sense to use, but mean nothing to end users.  In email example above, we do not talk about SMTP servers or TCP IP, but the about the value that an email brings to communication
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