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Bertrand Duperrin's Library tagged web3.0   View Popular

18 Jul 09

Managing beyond Web 2.0

What does this development mean for your company? In effect, that its marketers are being replaced. As markets morph into Web 2.0 “conversations” and consumers gain much greater freedom to pursue their own interests, customers are doing things that online marketing managers don’t necessarily want—or expect—them to do.

www.mckinseyquarterly.com/Managing_beyond_Web_20_2389 - Preview

web2.0 web3.0 innovation LEAD marketing mckinsey socialmedia

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