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How Web 2.0 usage is changing over time
Across all categories, the use of Web 2.0 technologies by employees for internal purposes has increased from 53% in 2007 to 65% of respondents in 2009. The largest components of growth have come from using Web 2.0 to develop new products / services internally, to manage internal knowledge and to reinforce the company culture via tools such as internal social networking applications. The companies who have embedded these tools in their day-to-day activities and processes have seen the largest impact by improving communication across silos to reduce duplicate work and leverage experts in other areas.
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In contrast, over the past 3 years, the adoption of Web 2.0 technologies for connecting with business partners and suppliers has stagnated at 40%.
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The momentum we see in the growth of Web 2.0 technologies implies we will see higher penetration in 2010 for using these technologies for employees to collaborate and to facilitate interactions with customers.
Types of Incentives for a Web 2.0 environment
I have been discussing incentives in for a Web 2.0 environment quite abit recently. Incentives comes in many forms, shapes and sizes. I would like to discuss more about the incentives that could be used in such an environment to improve adoption and usage. I will provide some high level case studies as well.
How companies are benefiting from Web 2.0
The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
Managing beyond Web 2.0
What does this development mean for your company? In effect, that its marketers are being replaced. As markets morph into Web 2.0 “conversations” and consumers gain much greater freedom to pursue their own interests, customers are doing things that online marketing managers don’t necessarily want—or expect—them to do.
How Integrated Are Your Customer Experiences?
When I attended Forrester's first Customer Experience Forum last month, I was struck by two themes that recurred through both the presentations on stage and the hallway conversations afterward.
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"Web plus one" may be a perfect first step in defining a multi-channel experience for your customers, but it's only that -- a first step. In my work, I've seen the insights about customer behavior and psychology that were spearheaded (and funded) by web groups trickle out into the rest of the organization, informing customer experience efforts far from the web. By feeding the work of these other groups back into the web group's work, the organization can take the next step toward developing a truly integrated customer experience strategy.
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This is no small challenge, and it's a rare organization that's ready for it. Channel-specific organizational silos rarely have incentives to coordinate their activities, and in many cases have stronger incentives to go their own way. When those silos regularly compete for the same ever-shrinking slice of the budgetary pie, the cultural antipathy between them can be systemic. It takes politically savvy leadership with a strong mandate to erode those barriers.
The Evolving Web In 2009: Web Squared Emerges To Refine Web 2.0
At first glance this can seem to be an impersonal and inhuman concept as the network expands to surround everything and dominate the participation that so far at least is still driven (for a little bit longer anyway) by what people do and contribute online. However, this bleak vision is tempered by the realization that far from being pushed to the side, we collectively must be the feedback loop that guides Web Squared through billions of daily interactions that makes it possible in the first place. It's the full environment, including us, which makes it all work.
4 idées pour booster l’entreprise 2.0… pour de vrai !
En complément de cette vidéo qui est longue mais très intéressante, voici 4 idées qui résument mes positions :
Idée 1 : Le Web 2.0 est relié au comportemental et non au financier
Idée 2 : L’art du management paradoxal
Idée 3 : Le Web 2.0 pour vendre et recruter, pour développer sa notoriété et gérer sa réputation
Idée 4 : Dissoudre un individu dans le collectif nuit gravement… au collectif !
Voici le détail de ces idées :
Enterprise Web 2.0 Calls for Access Control, Not Shutoff
What’s holding many organizations back are four core concerns:
* Productivity levels will decrease, due to employees spending time on social media Websites (given that it’s not part of their job).
* High-bandwidth Web 2.0 sites will overload the network, potentially blocking mission-critical applications and services.
* Employees will access pornographic material or other inappropriate Websites.
* Security and privacy issues will increase.
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I believe the solution lies in an organization's ability to gain insight into user activity, applications, and potential threats and then use this knowledge to group users into different categories of access.
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Only by helping to find out what’s needed and helping management to create policies around these requirements can IT ensure that network resources are available for business-critical applications and traffic spikes -- without compromising the quality of the network or the productivity of employees.
Etude Websense : l’usage, les règles et l’état de la sécurité du Web 2.0 au sein des entreprises
Websense, Inc. dévoile les résultats d’une étude internationale menée auprès de 1300 responsables informatiques dans 10 pays, qui porte sur leurs perceptions et leur compréhension des technologies Web 2.0 dans le milieu professionnel, et le degré de préparation de leurs entreprises en termes de sécurité.
Le paradoxe du web 2.0 au travail: oui pour mes clients, non pour mes employés…
Pourtant, les entreprises reconnaissent la montée en puissance de l’internet social. Elles s’enfoncent néanmoins dans une attitude paradoxale. Le site ” Stop blocking” révèle ainsi le résultat d’une surprenante étude: 67% des managers interrogés pensent que les médias sociaux sont une chose importante. Dans le même temps, les mêmes pensent que les employés ne devraient pas les utiliser au travail.
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. Comme l’a récemment démontré une étude de l’université de Melbourne , les employés qui ne passent pas plus de 20% de leur temps de travail sur internet gagnent 9% de productivité par rapport à ceux qui ne le font pas. De plus, les usages ne manquent pas. Il faut juste déployer une bonne stratégie et quelques bonnes règles d’utilisation
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Une démarche doublement couteuse pour l’entreprise. Elle paye des gens pour mettre en place des filtres qui vont ensuite diminuer la productivité de ses employés. C’est un peu le serpent qui se mange la queue.
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Coming up: a (social) renaissance for Business Intelligence
I personally find the intersection between Business Intelligence and Collaboration / Web 2.0 as especially interesting, which I have discussed previously:
* The new social Business Intelligence
* BI is about more than information
* Using blogs and RSS-feeds for better decision making
* Decision Support using an Enterprise Wiki
* BI on social networks
In the article "Future of BI: web 2.0, mashups and guided search", Danny Bradbury at silicon.com looks at the future of BI - and it looks as Business intelligence is due for a renaissance. Here are a few of the changes according to BI experts that Danny has inverviewed for his article:
HR 2.0 strategy
Sunghwa Moon asked in his recent comment on this blog about what would be a ‘consulting methodology’ for HR 2.0. This is what I use, although I’d describe it as a process rather than a methodology, as I’d only ever use it as a guide and would be unlikely to ever follow this exact flow. And I’d see it as something that an organisation can use itself, rather than needing a consultant to support (albeit I believe that the right consultant would be extremely useful in advising and supporting on this).
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The process starts with identifying the required organisational capability, ie what sort of social, as well as human and organisational capital, is the business (or public sector organisation) trying to create?
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Because the HR 2.0 strategy is all about people, and people are different, I include a step here to think about the different talent groups or other segmentations that exist and need to be treated differently.
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Dear Enterprise 2.0,
You seem to have nailed the technical aspects down but you’re missing or ignoring the most important aspects of this change. My business imperatives are simple: globalization, information management, innovation, speed, ROI, cost transformation, and survival. So when you come to my leader’s office, please be prepared to answer a few questions:
* How can I integrate these tools within my environment and address my imperatives?
* What do I need to do for my people? Training? Education? Transformation?
* What services can be added to the tools to serve my business needs?
* What solutions can you bring to table to have an immediate impact to my productivity?
* How do I convince my business managers to replace their current processes with you?
* How can I measure success and how will I know that I am heading down the right path?
* What patterns, templates, and success stories do you have to show me?
I have an enterprise full of people that claim to understand Web 2.0. What I need from you is the implication of 2.0 to my business model. My door is wide open and I am waiting for you,
What are the tech bloggers missing? Your business!
It’s to the point where I’m wondering if I’m missing something. Is anyone doing a good job of explaining how to bring a business into the modern age?
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
Over the past two years, McKinsey has studied more than 50 early adopters to garner insights into successful efforts to use Web 2.0 as a way of unlocking participation. We have surveyed, independently, a range of executives on Web 2.0 adoption. Our work suggests the challenges that lie ahead. To date, as many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied. Many of the dissenters cite impediments such as organizational structure, the inability of managers to understand the new levers of change, and a lack of understanding about how value is created using Web 2.0 tools. We have found that, unless a number of success factors are present, Web 2.0 efforts often fail to launch or to reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts. Others fail because managers simply don’t know how to encourage the type of participation that will produce meaningful results.
Web 2.0 Represents A Fundamental Rethinking Of Business, And The Theory Of The Firm
As an economist — and a micro-economist specifically — I look at Web 2.0 through the lens of Coase’s The Nature of the Firm and the eventual refinement and expansion of his theory over the last 80 years. So what do I see when I look at Web 2.0, social media, social software, and whatever else you want to call this thing? I see a fundamental rethinking of the definition and function of the firm; the single biggest change since the industrial revolution.
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What Web 2.0 software has done is give firms the tools to blow the doors to value creation wide open and invite customers, partners, experts, and prospects into the process.
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firms now have the ability to conduct perpetual focus groups with as many people as care to join.
Teaming Up to Crack Innovation and Enterprise Integration - HBR.org
In the continuing quest for business growth, many CEOs are turning to their CIOs and IT organizations because technology is essential to two compelling sources of growth: innovation and integration. Innovation, of course, is doing new things that customers ultimately appreciate and value—not only developing new generations of products, services, channels, and customer experience but also conceiving new business processes and models. Integration is making the multiple units, functions, and sites of large organizations work together to increase capacity, improve performance, lower cost structure, and discover opportunities for improvement that don’t appear until you look across functions.
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Together, innovation and integration allow an enterprise to engage more customers and bring more goods and services to market. Successful innovation often depends on the ability to coordinate efforts across organizational boundaries because innovations reach sufficient scale and impact only when integrated into the larger operations of the corporation.
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But the work involves sometimes daunting challenges because business innovation and integration have something else in common—both are still “unnatural acts” in most large corporations.
The Content Economy: XX is dead, long live XX
Somewhere in this book Clay says that the transformative potential of a technology on society is realized when that technology becomes boring
Economist Finds True Believers in Business Value of Social Software: Enterprise 2.0 Blog: News, Coverage, and Commentary
The Economist Intelligence Unit reported that Web 2.0 has moved from buzzword to reality in many of the world’s largest corporations. They conducted a survey of 406 senior executives worldwide and found that 79% of respondents see the collaborative web as a way to boost revenues and cut costs.
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