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But the purpose of this network is all business, and the ambitions for it are grand. Think of it as a nervous system for the enterprise, one that gets more valuable the more it's used. Wachovia envisions a sophisticated knowledge-management platform integrated with multiple applications to let workers locate information— and the people who use it—simply and intuitively. Look up coworkers, and you can see their relationships to other employees

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Fields said that many of corporate America’s young workers’ engagement levels “fall off the table” after about a year on the job because “we give them no means of input.”

To change that, Wachovia is giving its Gen Y workers a role in helping its Enterprise 2.0 makeover succeed. Younger employees are assigned to teach senior staffers about the benefits of using collaborative networks.

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Intégrer les technologies du Web 2.0 en entreprise contribue, selon Fields, «to lift general employee engagement». Et il ne fut pas le seul à parler d’engagement. Ce mot a été sur toutes les lèvres durant les quatre jours. Fields a identifié ainsi cinq grands bénéfices à intégrer le Web 2.0 chez Wachovia :

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