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15 Jun 09

Community 2.0

Challenges in building virtual communities

In reflecting on the experiences accumulated to date by companies seeking to build virtual communities, I’d like to focus on four challenges:

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communities virtualcommunities language skills integration organization organizationalbarriers ROI returnonattention returnoninformation ROS returnonskills socialsoftware collaboration metrics benefits

First Challenge – Language.
Second challenge – Integrating diverse skill sets
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- Third challenge – Shifting mindsets.
- Fourth challenge – Organizational barriers