Bertrand Duperrin's Library tagged virality → View Popular, Search in Google

Apr

2012

“If the news is that important, it will find me.”

"Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information.

So why do you still have a home page at work? And what should you have instead?"

johnstepper.com/...that-important-it-will-find-me

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internalcommunication communication socialnetworks virality

A student put it even more simply: “If the news is that important, it will find me.”
Traditionally, the internal communications staff would write up an article after the event, post it on their intranet portal, and send an email to employees with a summary and a link.
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- This time, though, those same communications people selected more junior staff (outside of communications) to attend the conference and serve as roaming reporters
- Now, without email and without searching, people at all levels from around the world were following the conference by following real people
- The graduates were particularly active, asking questions and contributing content. But senior people at the event also used the social platform, soliciting ideas and feedback, adding comments to other conversations.
- Far from being dead, the internal communications function at that conference became much more valuable. They went from producing impersonal content with few readers and zero feedback to using social tools and practices to engage a larger audience in more meaningful ways.

Dec

2011

Does Viral Adoption of Enterprise Social Business Software work?

"This is an issue I’ve been tracking, pretty much from the moment enterprise social computing hit the stage (later to become “Enterprise 2.0″, and what Dachis Group talk about now in the broader context of Social Business Design – see some of the conversations around the Connected Company in particular).

The short answer is yes, viral adoption can work BUT only in certain situations. This is my attempt to pin down some of the factors I’ve observed out in the field."

www.dachisgroup.com/...-social-business-software-work

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socialsoftware socialbusiness enterprise2.0 adoption virality

Competing Solutions
Late Adopters
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- Works for one, but not another
- Lack of Customisation
- Growing Too Fast
- Internal Politics / Lack of Budget
- I think a completely viral adoption approach is a big gamble when really what organisations need is an iterative approach that allows for the best solution to emerge.

Oct

2010

The Social Software Grassroots Myth |

"Call me crazy, but I’m going to attack another another social software orthodoxy: the Grassroots Myth.

The Grassroots Myth is my name for the notion that the most effective way to bring a new social software platform into an enterprise is through bottoms-up, viral introduction.

"

www.socialtext.com/...comment-page-1

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socialsoftware adoption virality grassroot enterprise2.0 technology integration

A lot of people confuse Content Grassroots with another type of Grassroots effort which is less benign: Technology Grassroots. Sourcing a new technology, platform, tool, or application via the Grassroots is an exercise in confusion and frustration. You end up with multiple solutions, all competing for attention
The most effective way to empower your Content Grassroots activity is to provide a single, unified, integrated technology. Invite everyone in. Integrate with company Directory and Single Sign-On. Integrate with other enterprise applications

Jan

2009

Internal community types that get you viral exposure

libraryclips.blogsome.com/...es-that-get-you-viral-exposure

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communities piloting virality teams groups adoption

Business Unit Team
Special Interest Group
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- Event
- Fix a process or Fix a problem
- I’m thinking for communities to self propel, you need:
  - bottom-up creation
  - simple design (hardly no training, only quick reference guides and a FAQ)
  - a few guides on community theory and practice (facilitating, structure and tips)
  - promote task types of communities on the homepage, and (don’t promote business unit type communities)
- Pilot groups