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25 Nov 09

The 'social enterprise' comes of age

"My take. The promise of convergence between consumer social computing and large-scale enterprise technology is at hand, making this a vibrant and creative time. As definitions of consumer and enterprise blur, future success belongs to vendors that innovate and adapt to evolving perceptions around what “enterprise” actually means."

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enterprise 2.0 social computing crm vendors SAP chatter salesforce ERP

Chatter introduces an important concept of software that combines messages from machines with status updates from people in a simple interface.
Chatter’s ability to create feeds for not just people, but content and applications is both its unique feature and its most important benefit
3 more annotations...
- Chatter is software-is-social as in “software sending status updates.
- SAP’s Imagineering Group has done substantial work on the idea of placing sensors into the fabric of an organization. This concept is similar to Salesforce.com’s view of combining human- and machine-generated status messages into a single stream, although SAP’s vision is far more sophisticated and complete.

29 Jul 09

Intel's Enterprise Social Computing Strategy Revealed

For the last 18 months, Intel has invested a significant effort to develop a full strategy & implementation roadmap for social computing within the enterprise. I am pleased to announce the release of a white paper Developing an Enterprise Social Computing Strategy that I did jointly with Malcolm Harkins, Chief of Information Security. The paper details our approach towards embracing the use of collaborative technologies while addressing the mitigation of legal, HR and governance issues. Here are some key areas you will find detailed in the paper

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socialcomputing enterprise2.0 Intel businessvalue vendors security risk implementation

01 Jul 09

Enterprise 2.0 SaaS: Customer Benefit or Vendor Convenience?

However, SaaS is not an optimal solution for every business problem and every customer. Providers need to look in the mirror and be brutally honest with themselves about the motivations around their SaaS strategy and its relevancy to the customer. I’ve already heard of instances of business changing hands between E2.0 vendors at this early stage in the game, for these very reasons.

www.pretzellogic.org/...-benefit-or-vendor-convenience - Preview

Saas onpremise vendors businessproblems

23 Jun 09

Enterprise 2.0 Flourishes When You Understand The Business Side Of The Enterprise

My point, with emphasis, is that we all need to a better job of understanding how our customers operate. Everyone needs to tell product managers that customers don’t care about your widget unless it can be tied to something larger that can transform business. It’s the classic technology silo. If your widget isn’t tied to a larger architecture that can be used to reconstruct a process, it’s just a widget that will rest on a digital shelf instead of a wooden one. (for you shrink-wrap folks)

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enterprise2.0 business adoption customers vendors

When vendors press for big picture questions early, they quickly have an opportunity to brand themselves as strategic instead of the tool company.
what I plan to do is look at enterprise 2.o not from a toolset lens but from my customer’s lens. The disparity between the two is what frustrates me. I’ve seen some of the best technology around with a bunch of folks sitting around a table unable to produce more than one use case for the how it can impact the business.

17 Jun 09

Enterprise 2.0 Software: Commoditization before Monetization | Pretzel Logic - Enterprise 2.0

So the real question for me is: Are we on the path to super sonic commoditazion in the Enterprise 2.0 market before even a single vendor has truly broken out & dominated the space?

www.pretzellogic.org/...ditization-before-monetization - Preview

enterprise2.0 socialsoftware vendors commodization monetization googlewave

The next wave of differentiation amongst Enterprise 2.0 providers was going to be based on content creation as well as smart aggregation, fueled by micro-messaging, integration, aggregation, activity streams and the concept of the real time enterprise
Or we will in fact start to see competition based on which software vendor can help organizations move into an Enterprise 2.0 design by focusing on specific business processes.

23 May 09

2009 is the year of Enterprise 2.0? Hold your horses

The footnote behind Implementation numbers

I’m as much of an Enterprise 2.0 cheerleader as the next guy and I even make a very good living off it. But let’s be honest here. Whilst the report says 1 in 2 companies will deploy some Enterprise 2.0 tool, a more glaring finding is that only 1 in 10 users adopt the tools, once deployed. What good does that do to anyone? “Enterprise 2.0 faces serious risk of fizzling out” should have been a bold warning in the summary of the Forrester report.

www.pretzellogic.org/...enterprise-20-hold-your-horses - Preview

enterprise2.0 adoption distribution socialsoftware vendors collaboration models transactions

I think its time to call out purely emergent implementation models (not that there’s anything wrong with that) vs. strategic use of social computing to achieve open collaborative and transactive work models. Both have their place. But only the latter leads to an Enterprise, destined to achieve a 2.0 design.

A Curious Case of Enterprise 2.0

When was the last time you used a sequence of dot-separated numbers to describe a large official organization? Yet all the talk about Government 2.0 doesn’t seem to surprise anyone. The lack of surprise however doesn’t imply shared understanding. Just try asking ten people who use the term Web 2.0 what exactly it means – and most likely you will get ten different answers.

www.fastforwardblog.com/...-curious-case-of-enterprise-20 - Preview

enterprise2.0 vendors socialsoftware software usages consumerization IT productivity ROI practices businesspractices businessprocess

AIIM’s year-old survey, which found that 74% of surveyed organizations had no idea what E2.0 meant or how it could be meaningfully applied, likely would’ve come back with a similar numbers today.
E2.0 is still primarily a vendor space, dominated by ISVs selling software to businesses who haven’t really asked for it. It is simply not a demand-driven market. By contrast, just think of CRM or payroll software. You don’t need to convince businesses they need that.
4 more annotations...
- This is why E2.0 ROI discussion keeps going on like a never-ending story. A thirsty person doesn’t care about the ROI of buying a bottle of water – and even paying a premium for it.
- No one (okay, almost no one) expects that buying a word processor can turn him into a great writer. Yet somehow it’s almost widely assumed that deploying tools labeled E2.0 would turn an organization into an E2.0 business. Which couldn’t be further from the truth. Despite all the buzz, E2.0 is first of all a set of principles, not software bits. It is more about business practices and human behaviors than about features. Software with strong social computing capabilities makes it much easier to establish and maintain these practices, but it doesn’t create them on its own, nor does it sustain them.
- It’s not even in applying the best of breed E2.0 tools correctly. It’s in solutions of tomorrow, designed to solve hard business problems through people-connecting technologies.
- Implemented right, social business software and practices have a potential to transform many business functions almost beyond recognition. In other words, they can be quite threatening to organizations that are built around existing processes and tools, and are not willing to evolve. But that’s the topic of another post…