Bertrand Duperrin's Library tagged → View Popular, Search in Google
"Déjà 10 ans que les bases du Web 2.0 ont été posées. L’irruption des médias sociaux dans les stratégies d’entreprise est plus récente. Facebook, Twitter ou encore LinkedIn, impliquant tous un usage grand public et personnel, entrent désormais peu à peu dans la sphère professionnelle, conduisant à brouiller les univers."
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l’entreprise du futur ne se conçoit plus uniquement en termes technologiques, mais de manière fondamentale via son approche managériale.
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ncore faut-il que les collaborateurs soient d’accord pour modifier leurs habitudes de travail, travailler de manière plus ouverte alors que la culture reste encore parfois au huis clos ou aux "réunionites" internes, trouver une nouvelle valeur ajoutée au travail fourni, et accepter d’être en permanence sollicité par l’ensemble des parties prenantes des projets.
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"Part of the reason is simply a function of how difficult it is to do two things well at once — successfully managing the existing business and exploring a new direction. “Although many executives recognize the need to exploit current capabilities while developing new ones, few are very effective at managing this conflicting set of activities,” Johnson, Yip and Hensmans write. "
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Propositions that may once have been true almost always become less true or even false over time. Market tastes and preferences change. Technology makes new things possible. Values and features customers once found attractive lose their luster. Companies steal ideas from successful competitors. Pioneering practices become best practices, which in turn become accepted standards. The playing field is forever being leveled. Thus, there is an ongoing need for thoughtfulness, reflection, experimentation and discover
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However, one thing that is universal about Lego’s experience is that the company had to change to develop a new way of doing business; historically a very private company, Lego had to become much more open to outside ideas to innovate effectively with its communities of adult fans.
""Leadership" has changed when a decentralized group of people can take down a government. "The Value Chain" has changed when the customer is no longer just the "buyer" but also a co-creator. "Human Resources" have changed when most of the people who create value for your organization are neither hired nor paid by you. "Competition" has changed when individuals can create value through a centralized network of resources: for example, designing a product from anywhere, producing it through a 3D factory, financing it through community and distribution from anywhere to anywhere.
Yet our business models have not changed to keep pace with these shifts. "
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From paid to purpose-driven. In the social era, purpose precedes scale. And as we discussed in part two of the series, shared purpose allows many communities to engage with you — without you having to invest resources in controlling their actions.
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"Race Against the Machine deserves praise for jump-starting an important discussion about the effect of technology on our economy. As the authors point out, the impact of computers and information technology has been largely left out of most analysis regarding causes of our current unemployment woes. This book, therefore, is an attempt to “put technology back in the discussion.”"
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A human-machine combo has the potential to be much more powerful than either a human or machine alone. So therefore it’s not simply a question of machines replacing humans. It’s a question of how can humans and machines best work together.
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Moreover, as I’ve written about before on this site, the human-machine partnership can sometimes be less than the sum of its parts.
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"L'entreprise 2.0, c'est le nouveau modèle de l'entreprise, dans lequel tout le monde joue un rôle et qui bouleverse le management et la culture d'entreprise. Une petite révolution vers un monde plus social où les logiques de statuts n'existent plus.
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""This business model is right for a company selling Purina Dog Chow, circa 1970."
"There's no way we could ever be this collaborative."
Both are comments I got about my book, back in 2009, about setting direction, collaboratively. The first is from a Google executive; the second, from an exec at Cisco. Same business model architecture, two entirely different responses: obvious or unachievable."
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I have used the term social era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. It's something that allows organizations to do things entirely differently — if we let it become the backbone of our business models.
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Lean, not big
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"Les modèles économiques du 19e siècle ne sont plus pertinents. L’économie des savoirs modifie nos modes de travail mais aussi la valeur et la productivité du travail. Sans pour autant améliorer la redistribution - qui lui sert de justificatif- la prégnance de l’Etat français sur l’économie productive déséquilibre définitivement le partage de la valeur entre les acteurs économiques. "
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Adam Smith, écossais auteur de la « Richesse des Nations », ne considérait pas le travail du médecin, ni du chansonnier, comme créateur de valeur. Pour lui, le travail ne pouvait être associé qu’à des activités dites matérielles. Inutile de dire que ces thèses étaient mal armées pour supporter l’avènement de l’économie immatérielle.
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Aussi sait-on au nom de la sacro sainte « productivité du travail » réduire le stock de travail dans les entreprises tout en continuant à créer de la valeur. Valeur qui dépend largement des apports de l’intellect des intervenants dans leur entreprise.
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"This is contradicting but shows the challenge as well, because more than 75 percent of the average market value is from intangible assets. The challenge is that these aren’t quantified in financial metrics. Intangible assets consists of human-, organizational- and information capital. "
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Investments in organizational capital means investing time and money in open business models, open innovation and setting the right conditions for creative ‘knowledge workers’. Last but not least, investments in information capital spur the collection, interpretation and thus quality of the available internal information.
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85 percent of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage
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"I see gamification, dashboards and search as signs of enterprise failure!
There I said it, humbly.
They all signify a lack of process frameworks that can run the processes. And just to clarify, industrial processes are not the only processes, all we do is a process as in "steps of activities with a goal", and that should cover all that we do in organisations, in business, in enterprises. And for a process to happen, for flows to flow, one needs a framework, structured, flexible or manual. Just like water requires a riverbed or a pipeline. But if the framework is manual (bucket passing anyone? Monday morning meetings, budgets and reporting anyone?) then the creative value-creation work will suffer."
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The classic intrinsic rewards are "mastery, purpose and autonomy". Basic, always worked, hugely powerful. But these three intrinsic rewards requires a flow- or process framework that can run the processes in the background, otherwise most of the effort will go into making the flow flow, non-value creation, and that kills all three with a vengeance.
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And therein lies the issue, if there is no "automatic" process framework - and there is only manual frameworks for knowledge work today; meetings, hierarchies, budgets, reports - then the intrinsic rewards are hard to attain if at all.
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"Type "innovation" into hbr.org and you will get nearly 4,700 results. For many ills, innovation is seen as the panacea — management's equivalent of motherhood and apple pie — and few would challenge its significance. Indeed, one recent news article described it as today's equivalent of the Holy Grail, so to suggest dropping it from your company's vocabulary may come as a shock. Many of you will see it as deeply heretical, particularly riding on the coattails of the recent posts extolling Steve Jobs's innovative genius."
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The word "innovation" comes from the Latin word "novus" meaning new. Creating something new is the goal of most innovation initiatives, but new does not mean valuable
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Once you start thinking in terms of increasing value to customers, numerous potential enhancements reveal themselves, creating a range of options that extend far beyond adding new features or extending performance on existing dimensions. At a high level, there are eight ways to create value for custome
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""No one here is hounding me for the ROI".
That’s the last sentence in "(Like) + (Retweet) = $$$?" an article from the July issue of FastCompany. The article is about the ROI of social media; from Likes, to Tweets, to contests to Social Business Software.
Here’s what I have to say about that quote: YIKES!
The article includes quotes from senior marketing executives from Audi, Home Depot and Sephora (who provided the one above), saying in essence that they have no idea about the value of their company's social media activities and investments. Worse yet, these executives indicate that no one is really asking them to demonstrate the ROI."
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This inability to show the ROI from marketing is a main reason why the average tenure of a CMO is under 24 months, which is less than half that of a typical CEO.
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Maybe the issue is we as marketers have forgotten how to do statistical correlations, don't get six sigma, can't be bothered with AB testing, or are not maniacal about numbers
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"The modern business enterprise is easily defined. It has two particular characteristics: it contains many separate operating units and a hierarchy of executives. As a social innovation the modern enterprise was born when the volume of economic activities reached a level that made administrative coordination more efficient and more lucrative than market coordination.
Before the rise of the modern firm, the activities of small, often personally owned enterprises were enabled and constrained by market and price mechanisms."
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The important innovation of the modern firm was to “internalize” activities by bringing many discrete components under one roof and under a system of coordination
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The big idea behind industrial management was to purchase or set up units that were fit enough to operate as independent entities, but instead integrate them into one system.
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"Employees are a key element in social business. As a company starts to activate and officially sanction its employees to publish social media and use social technology, the details of managing the participation of a diverse workforce get tricky quickly."
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Management almost never wants non-exempt (e.g. hourly) workers to get paid overtime for participating in social media – say an internal community or answering support issues on Twitter while representing the brand.
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Most of the people I know who are involved in social media are of the white-collar salaried variety. Many of them participate in order to gain a competitive edge in their work. But what happens when the rest of the company gets involved? In particular, when the participation happens for corporate benefit and being social becomes part of the job…how should employers reward this value creation?
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Il convient de relever les nouveaux défis de la complexité de cette entreprise nouvelle et d'assembler les premières pierres de l'édifice qui reste à ériger. Celui du modèle de création de valeur et du fonctionnement de l'entreprise nouvelle dans un monde ou l'énergie et la matière, les ressources et les ingrédients de base de l'ère industrielle que nous laissons peu à peu derrière nous, laissent place à l'information - la nouvelle énergie - et à la matière grise que chacun active.
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les technologies 2.0 et du social media, qui nous invitent à penser autrement aussi bien le travail, le management, l'innovation, la production, les processus et l'organisation que les nouveaux modèles de création de valeur.
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L'entreprise 2 .0, avec ses indispensables processus d'innovation et de collaboration revisités, est cette entité vivante et particulière dans laquelle chacun des collaborateurs (re)devient l'artisan de toute solution. A l'heure où les métiers deviennent de plus en plus tacites, l'enjeu pour chacun n'est-il pas de mettre dans son propre contexte, les informations nécessaires pour résoudre les problèmes qui se posent ?
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"At least some of the common misunderstandings and friction is a result of language we use. Different backgrounds and experiences lead to a situation where mutual comprehension is not easy. Other challenges are – no news here – results of silo-liked work environments, communication and collaboration gaps, and also some kind of idea “inbreeding”.
All these factors complicate the work of management, business operations, and strategy work. More precisely, complicating the way management is use to manage and lead."
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Both understanding and trust are created in the interactions, in the value-creating relationships, between individuals within companies and also over the organizational borders. This is a must for value creation.
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An organization that, instead of “land border discussions”, invests in “landscape design”, where each part is creatively fitted into the environment, sometimes with some trial and error. This kind of organization can be more innovative and produce more value for the customer.
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"L’histoire de l’entreprise entre dans sa troisième ère. Après l’ère primaire de la machine, puis l’ère secondaire des systèmes d’information, vient la troisième ère, celle des réseaux sociaux"
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Si l’on se place sous l’angle de l’élément créateur de valeur, les trois ères successives sont l’ère de la machine, l’ère de l’information, et l’ère du dialogue. Si l’on choisit le point de vue de la place de l’homme, les trois ères successives sont l’ère de l’homme-outil, l’ère de l’homme-énergie, et l’ère de l’homme-valeur.
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ce qui a donc créé l’Entreprise, c’est la démultiplication exponentielle de la capacité de production de l’homme par la puissance mécanique apportée par la machine. Machine par essence mue non plus par le muscle, mais par la vapeur.
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"La cause est donc entendue : l'entreprise – et notamment la grande entreprise – est devenue un mal. Mal absolu selon quelques-uns, mal nécessaire selon les autres. Il lui fallait réagir."
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Sur le chemin de la rédemption, la première étape a été celle du management compassionnel.
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Plus généralement, l'argent versé par l'entreprise à une noble cause vient nécessairement en déduction des sommes affectables à d'autres projets plus rentables. Même si ces initiatives sont précieuses, elles ne peuvent donc pas, pour la plupart, prendre une très grande ampleur.
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"Late last week, we issued the 2010 edition of the Shift Index, updating each metric with new data. Perhaps not surprisingly, given its focus on long-term trends, this edition of the Shift Index confirms many of the trends identified in the original report. In a previous posting, I summarized the key trends revealed by our original report."
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This edition of the Shift Index also goes into more detail regarding the level of passion in our workforce and its likely impact on business performance. In particular, we highlight two dispositions that are closely linked to passion: questing disposition and connecting disposition
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Our proprietary survey of the US workforce indicates that employees who are passionate about their work are twice as likely to have a questing disposition and a connecting disposition.
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"Recently, I posted a response to all the wonderful comments and contributions that you all made to my last post on “Why Companies Shouldn’t Build Online Communities“. As I plan to delve further into this idea of “Social Teams”, I thought I’d re-post that reply as a post in its own right so as to make it easier for people to find and read – so here goes:"
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It’s not unlike advocating participating in the lottery as your prime way of getting rich – sure, it’s possible that you could hit the jackpot if you take part, but only a fool would rely on that as their sole chance at fame and fortune.
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Likewise, whilst there is definitely a place for serendipity in an organization (more on that in a future post) – it would be a foolish management team that would rely on its occurrence to generate value for the company.
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