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Nov
9
2011

"From breaking down barriers to the free flow of information within the organization to communicating with customers (particularly coveted Gen Y), enterprise social media and other social tools are often hailed as a next-generation solution for improving the business bottom line. Tech sites, including WebWorkerDaily, often boost these technologies and track business interest in them, but how many workers are actually adopting them for use on the ground?"

gigaom.com/...arely-out-of-the-starting-gate
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enterprisesocialsoftware socialsoftware user adoption generationx generationy

  • The results: 28 percent of workers use social software at least monthly.
    • They’re earlier adopters. “They have positive attitudes about the role of technology in their lives — more than two-thirds are technology optimists,” says the Forrester report.
    • They’re well paid. More than half make $60,000 a year or more.
    • They’re highly educated. “23 percent hold advanced degrees, and 49 percent are in management,” reports Forrester.
    • They’re pressed for time. “Software users work, on average, 2.41 hours longer than other employees during the workweek. They also spend 1.95 more hours, on average, working outside business hours than the rest of the workforce.”
    • They’re not all Gen Y. While a slightly more than a quarter (26 percent) are supposedly social-mad Gen Y, a larger percentage (35 percent) of users are from Gen X.
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