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Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski
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"Online social networks are most useful when they address real failures in the operation of offline networks," says Piskorski.
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Corporate marketers by and large struggle with how to use social networking sites to reach potential customers, says Piskorski, who advises companies on this subject. The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site.
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Smart Social Networking For Your Small Business - Forbes.com
Anyway, Social Software Tools: A Critical Evaluation offered useful insight into the choices SMBs need to make when moving into social networking. Tony Byrne, founder of CMS Watch, started with a useful breakdown of the complex world of social networking, beginning with separating external and internal applications, depending on whether the connections occur inside or outside your company:
A Curious Case of Enterprise 2.0
When was the last time you used a sequence of dot-separated numbers to describe a large official organization? Yet all the talk about Government 2.0 doesn’t seem to surprise anyone. The lack of surprise however doesn’t imply shared understanding. Just try asking ten people who use the term Web 2.0 what exactly it means – and most likely you will get ten different answers.
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AIIM’s year-old survey, which found that 74% of surveyed organizations had no idea what E2.0 meant or how it could be meaningfully applied, likely would’ve come back with a similar numbers today.
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E2.0 is still primarily a vendor space, dominated by ISVs selling software to businesses who haven’t really asked for it. It is simply not a demand-driven market. By contrast, just think of CRM or payroll software. You don’t need to convince businesses they need that.
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Carnet intranet: L'intranet essentiel, responsable intranet partenaire des dirigeants
• L'intranet est comme un DAB (distributeur de billets): il vous permet de faire ce que vous voulez faire, quand et où vous voulez le faire.
• Si vous souhaitez rendre votre intranet essentiel, il faut identifier un process que tout les collaborateurs doivent faire et le mettre sur l'intranet.
• Measurer, measurer, measurer. (L'approche mesure doit correspondre à la culture de l'entreprise; toutes les entreprises ne peuvent forcément mesurer de la même façon qu'ont fait BA et le Environment Agency.)
• Faites un suivi systématique de tous vos objectifs opérationnels.
• Etudiez de près les besoins et comportements de vos utilisateurs.
• Essayez d'y répondre à leurs besoins tout en vous assurant que vos actions soient bien alignées à la stratégie de l'entreprise en même temps.
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