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May

2012

Chart Focus: How business uses social technologies

"McKinsey’s fifth annual survey on social tools and technologies shows that when integrated into the daily work of employees and adopted on a large scale throughout a new kind of business—the networked enterprise—they can improve operations, financial performance, and market share. "

www.mckinseyquarterly.com/...2012_05.html

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socialsoftware usage socialbusiness enterprise2.0 networkedenterprise

Apr

2012

Social intranet user adoption: how to encourage usage in your organization

"Earlier this month I gave a couple of webinars on encouraging user adoption of your social intranet. As long as we’ve been building intranet software and as long as we’ve been going to conferences, the theme of adoption is always present. And for good reason.

This blog post covers some of the ideas about adoption, what it is, why it matters, and how to encourage it."

www.thoughtfarmer.com/...social-intranet-user-adoption

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socialintranet intranet2.0 adoption change changemanagement usage communication collaboration

“Driving adoption”, by the way, is one of my least favourite expressions. It sounds like driving cattle. Or herding cattle.
Usage is contextual – it depends entirely on your organization’s goals and the intranet’s purpose.
17 more annotation(s)...
- As we go through some of the possible types of things your users could be doing on your intranet, you can think about which purpose these align with.
- Now we have a good handle on adoption (a measure of usage over time)
- In a system of record, you’re transacting with records (data). In a system of engagement, you’re interacting with people.Therefore, there’s a social dynamic. That’s why we call it a social intranet after all.
- We believe that understanding the value of your intranet is directly related to how you frame the problem of your intranet in the first place. And we believe that your social intranet is a manifestation of your company’s communication and collaboration network.
- So really simplified, increased users in your system is okay, but increased usage is better. And usage, as we already talked about, will have different value both individually for your users and for the organization as a whole.
- And what’s interesting about the two types is that extrinsic motivation and intrinsic motivation both have their place in the world, one isn’t right and the other is wrong – you just need to know when to use them. Incentives (or appeals to extrinsic motivation) can be really effective. If you’re incentivizing the right task.
- Well, I’m going to suggest that while you may have wanted to “drive adoption” what you are actually trying to do is stimulate the diffusion of innovation – that innovation being your social intranet and all of its associated interactions inside your organization.
- Factor 1: Relative advantage
  How improved is the innovation over the previous generation/competition?
- Factor 2: Compatibility
  How does the innovation get assimilated into the individuals life?
- Factor 3: Complexity/Simplicity
  
  How easy or difficult is it to use?
- Factor 4: Trialability
  
  How easy is it to experiment with as you adopt it?
- Factor 5: Observability
  
  How visible is the usage to others? Who’s using it? What influence do they have?
- Last, but certainly not least, think about your users as customers and adopt a marketing approach. Put on your marketing hat, as uncomfortable as that hat might be for some of you.
- It’s not uncommon to have a mixture of mandatory and voluntary task dynamics at play with your social intranet. Make sure you’re paying attention to what’s a mandatory task and what’s a voluntary task.
- For the mandatory ones, you are hopefully working with more algorithmic tasks – you can incent these and perhaps rely on good old fashioned carrot and sticks to get people onto the intranet.
- For the voluntary ones, you’re dealing with more heuristic tasks and you can’t “drive adoption” like you can drive cattle. You may not have the ability to incent people, they will have to be internally motivated.
- Here’s your 8 (or so) big questions to re-think social intranet user adoption:
  
  How do you quantify your intranet’s adoption (usage/time as a % of total)?
  What kind of usage (think tasks, activities: verbs, not nouns) are you trying to gain?
  How does that usage align with 5 purposes (and more broadly speaking, your org’s strategy)?
  Which of your tasks are mandatory & algorithmic? What extrinsic rewards might apply?
  Which of your tasks are voluntary & heuristic?
  For each of the voluntary & heuristic tasks, how will you address their:
  relative advantage; to be better than previous intranets & competing systems?
  compatibility; to work with the way people work?
  simplicity/complexity; to be easy to use?
  trialability; to be easy to try and learn?
  observability; to be visible to others and spread throughout your org?
  What’s your plan to make this happen, who’s responsible, and when is it getting done?
  How will you know when you’re done? (see Question 1 – how do you quantify success?)
  And repeat…

Mar

2012

Être compétitif par les prix ou par la valeur ?

"Très longtemps, nous avons opposé la valeur à la compétitivité prix, la différenciation par la qualité au "low cost". Les deux stratégies reposent pourtant sur une même exigence : innover pour proposer aux clients une offre de valeur supérieure."

lecercle.lesechos.fr/...etre-competitif-prix-valeu

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competitiveness price value usage innovation

Certains y voient le résultat de la modération salariale de ces dernières années en Allemagne au moins par rapport à la France. Peut-être faut-il y voir plutôt le remarquable travail mené ces dernières années par de nombreuses entreprises sur la valeur.
Michelin ne vend plus des pneus aux sociétés de transport, mais de la performance au km, comme Linde ne vend plus un matériel de manutention, mais une productivité sur la durée d’un contrat.
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- Le prix de cession d’un produit physique n’est plus aujourd’hui l’alpha et l’oméga de nos modèles économiques où plus de 80% du PIB est de toute façon devenu immatériel
- L’innovation-valeur peut parfois s’appuyer sur des innovations technologiques, mais cela n’est qu’un moyen et non une fin en soi. Son objectif est bien d’apporter une valeur supérieure aux clients, un nouvel avantage compétitif ou une expérience nouvelle de consommation

Jan

2011

WTF, l’édition 2010 balaye les chiffres clefs des media sociaux

"Vous vous souvenez sans doute de la présentation que Marta Kagan avait rédigé il y a 2 ans, une nouvelle édition est en ligne et met en perspective les chiffres clefs des médias et réseaux sociaux, à lire!"

frenchweb.fr/iffres-clefs-des-media-sociaux

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socialmedia statistics usage use

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