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09 Sep 09

Thoughts on Socializing Change in Innovation Initiatives

The success factors of socialization are well-documented — we all know the guidelines but often treat them as just another task in a big initiative. Socialization implies a deeper commitment than most organizations acknowledge - in fact, socialization, its actions and its attitudes may be the most complex part of innovation. Here are a few throughts on socializing change.

blogs.gartner.com/...ange-in-innovation-initiatives - Preview

socialization change innovation sponsorship usability impmementation process

  • Key owners and sponsors must “sign up” for change. Many teams take appropriate steps and even ask sponsors to sign an approval document.  But, sign up goes beyond approval meetings and documents. The team leading the initiative must ensure that owners and sponsors know exactly what they’re signing up for -
  • , educate the business and operational leaders first. Train these leaders to a level of competency that ensures they can hold their employees accountable for rapidly adopting new processes, methods, tools, etc
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18 Apr 09

Applications of usability principles on a social network

Social networks differ from regular websites in 3 fundamental ways:

1. Activities and content are fully (or at least mostly) driven by the users.
2. Users are expected to do things on the website - interact, post, vote, etc.
3. Users are expected to come back to the website periodically and continue to do things.

As a result of this, social networks should - I say should because not every social network does this - put greater emphasis on usability over, say, a corporate website. Don’t get me wrong, usability is important everywhere you go on the web, but the nature of a social network’s operation makes usability especially important.

creativebriefing.com/principles-on-a-social-network - Preview

socialnetworks usability

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