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Sep

2011

Increase Your Company's Productivity With Social Media

"A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results.

Unisys, the 138-year old tech firm, has quickly made "going social" part of its culture. Here's how they did it, and how they're using social media tools to become more agile, to share knowledge, and to increase the speed of innovation."

blogs.hbr.org/...e_your_companys_productiv.html

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One of the biggest barriers to social collaboration is a disconnect between aspirations to become collaborative and the reality of being a closed organization. Unisys CEO Ed Coleman addressed this through leading by example
Gloria Burke, Director of Knowledge Strategy & Governance, along with co-directors John Knab and Rajiv Prasad, launched Inside Unisys, a social network internal to the firm. Coleman began blogging and soon his senior executives encouraged their teams to do so as well. Employees are automatically alerted to blog postings and microblog postings on the newsfeeds on Inside Unisys. Over time, Unisys sales people began using Inside Unisys to share information about recent wins as well as share lessons in losses.
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- Creating a social knowledge-sharing environment is not the responsibility of one department. "People support what they help to build," says Burke. "And, once it is built, they have a stake in its success." She set up an advisory council with senior leaders from across the company — business units, HR, IT, legal, finance, marketing, and more — to create a shared vision on how "going social" would improve employee and organizational productivity.
- So when Unisys launched "My Site" to allow employees to build their personal credentials and network of colleagues, they built a feature called "Ask Me About" that allows Unisys employees to locate experts across the organization by creating hashtags for their skills and key topics they want to collaborate on with other employees.
- The key: start with innovators and early adopters and others will follow as they see experience the benefits of using social media in their work.
- Social media literacy is fast becoming a necessary skill. Knowing what to share and how to share will be a critical skill for the 2020 workplac
- Strategy: Be sure there is buy-in and engagement from senior executives who are willing to lead by example.
  Alignment: Get involvement from stakeholder groups across the company.
  Technology: Determine the right mix of tools and technologies.
  Pilot: Identify pilot groups like Unisys did with the sales team.
  Governance: Establish guidelines for governance.
  Communications: Develop a communications plan.
  Metrics: Identify hard business metrics like increasing speed to innovation or speed for winning new business.
  Implementation: Create process for enterprise wide implementation new skills needed for success like social media literacy.