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"Ils sont nés en 1996. Ils ont aujourd'hui 16 ans. L'ensemble de leur scolarité s'est faite dans l'ombre et la lumière du numérique. A leur naissance, le web est âgé d'à peine 7 ans. John Perry Barlow rédige et publie la "déclaration d'indépendance du cyberespace", un texte qui reste emblématique de l'idéologie des "pionniers" et qui fut structurant pour toute une génération de primo-internautes. On peut notamment y lire ceci : "Nous sommes en train de créer un monde où chacun, où qu'il soit, peut exprimer ses convictions, aussi singulières qu'elles puissent être, sans craindre d'être réduit au silence ou contraint de se conformer à une norme. Vos notions juridiques de propriété, d'expression, d'identité, de mouvement et de circonstance ne s'appliquent pas à nous. Elles sont fondées sur la matière, et il n'y a pas de matière ici.""

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"This was my first experience with American Airlines and I want to share that with you, so my trip out to San Francisco via Chicago went without a hitch from checking in at Manchester to getting to Chicago and being rushed through with an orange express card was great, I didn't miss my flight and got expressed through security which was a strange experience as I normally fly through Newark and tend to get “If you are waiting for a flight well tough” treatment, so a week at work in Santa Clara and the return leg home which started on Friday March 2nd 2012."

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"Si la banque a intégré tôt les réseaux sociaux dans sa stratégie de relation client, le mouvement n'en est encore qu'à ses débuts dans beaucoup de groupes. « Les entreprises ont pris conscience des besoins, mais beaucoup n'en sont encore qu'à la phase d'écoute sur ce que l'on dit d'elles. En revanche, elles ont compris qu'il s'agissait d'un vrai changement de culture"

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"A team of IBM researchers spends their days sifting through Twitter. They use live streams of tweets to develop machines that are smarter than the typical computer, an area of study known as "machine learning."

Using these tweets, they've developed technology that allows a machine to understand that some tweets are just background noise and others are newsworthy and important."

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"The rise of social media has meant that customer service has already undergone some scrutiny within most brands. Customers have a voice now and brands face a very public backlash if they don’t service their customers well.

In fact this has been the driver for many brands to look at Twitter as a customer service medium in the first place, the argument being that if users are complaining online, it is better to engage and help them than leave them angry and vociferous.

But what has happened in many cases is that brands have seen this as the end point, they don’t ask, “what next?”. Well guess what? Setting up a customer service account on Twitter is not the end, it’s just the beginning…"

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"“Airline companies are sending a lot of tweets. They sent over 25,000 in July alone, but users only tweet at these companies for a few reasons. Largely, users want customer service — 86.2 percent of users follow airlines for that reason. Only .02 percent want a social conversation and only 1.6 percent tweet about airline food and entertainment.”"

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"Dans la vidéo suivante, le prof. R. Junco et quelques-uns de ses étudiant-e-s partagent leur avis sur l’expérience menée par cet enseignant concernant l’utilisation de twitter en classe."

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"Some travelers stranded by the great snowstorm of 2010 discovered a new lifeline for help. When all else fails, Twitter might be the best way to book a seat home. "

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"I'm 16 and, unusually, I use Twitter quite a bit. I say unusually because perhaps you've heard that teens don't tweet. This first came to light last year when a 15-year-old Morgan Stanley intern wrote a report [PDF] where he explained that teens "realize they are not going to update it," and that "no one is viewing their profile, so their 'tweets' are pointless.""

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"Le centre de recherche IBM TJ Watson et le Center for Social Software ont publié une étude sur l’usage du micro-blogging en entreprise.
Cette étude a été réalisée en comparant simultanément l’utilisation par les collaborateurs d’un outil interne propriétaire (BlueTwit) et de la célèbre plateforme Twitter.
La seule différence notable entre les deux plateformes de microblogging étant la limite de caractère : 140 pour Twitter et 250 pour BlueTwit."

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"Je fais écho à l’article de Cédric avec le témoignage de British Telecom dont j’ai eu la chance d’interviewer la responsable social media (Bian Salins - @B1an). Leur approche des médias sociaux est particulièrement intéressante, car ils font preuve de beaucoup de maturité sur le sujet :"

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"But social media and collaboration tools for the enterprise are not emerging across all corporate functions at the same rate. One of the most rapidly emerging areas is social customer relationship management, or social CRM."

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"Here are four airlines that know how much weight a tweet carries, and some are now even paying for them."

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"Within a few weeks my parents were contacted by a ’special agent’ and magically the roof was replaced soon thereafter. Not trying to be big-man-on-campus by flexing my Twitter muscle, just pointing out how things have changed..whether you have 7, 7000, or 7 million followers is beside the point. Companies now are listening. They have to. And it’s about time."

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"Are you using Twitter to reach your customers and followers? Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups?

You can replicate this experience inside your organization. There are a number of internal solutions that allow employees to share messages and information with each other, including Yammer and Socialtext. Laurence Smith, Vice President of Global Learning & Development at LG Electronics in Seoul, Korea has become an advocate of Yammer as a way to drive greater innovation in the design of the company's training programs. "

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"Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. As decision makers take to the social web, their research, activity, communication, and most importantly, their relationships only intensify over time."

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"A la Web 2.0 Expo 2009, des conférenciers se sont retrouvés en difficulté parce que le public était plus occupé par Twitter que par ce qui se disait sur scène. Dana Boyd a consacré un long billet a cette affaire permettant de comprendre de l’intérieur ce qui a pu se passer."

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"Sourcing applicants from Twitter or LinkedIn or screening candidates through Facebook or MySpace may open employers to discrimination charges. "

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So think of the untapped potential opportunities for companies looking to source and attract talent. As social media is used inside the company to increase collaboration, communication and innovation, it's become important for recruiters to locate prospective employees who are also users of social media. Using Twitter can level the playing field so that smaller firms can find those people as effectively as the Fortune 500 do. And those companies who have turned toward Twitter have found it an efficient way to identify passive job candidates who might not be scanning job boards.

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