Bertrand Duperrin's Library tagged transparency → View Popular

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23 Oct 09

We Work In Public

"The Dachis Group Collaboratory launched two weeks ago and we have been actively sharing our thoughts on social business design, while allowing the world to view a window on our work. Recently, the documentary “We Live In Public” has been in screenings around the U.S., chronicling the activities of Josh Harris a decade ago and foreshadowing many characteristics of today’s “social” mania. We have only partially opened the window on our work world, but the view it provides has caused us to reflect on what we do."

www.dachisgroup.com/...we-work-in-public - Preview

dachisgroup collaboratory collaboration transparency informationeconomy

I am not in favor of 100% transparency as what defines an open company… or 100% of people seeing 100% of a companies information 100% of the time. That is a bad idea. Anyone advocating for that type of transparency is simply not working in reality.
However, providing the right people with the right information at the right time in the most transparent way is the only way successful businesses will win in the information economy marketplace.
7 more annotations...
- Connecting at a human level can make a business more personal, and enticing to customers. It also needs to be managed as humans from time to time have been known to make mistakes.
- Moving forward, there’s a voice inside your head every time you tweet that says, “Remember, this is going on the home page!” But my tweets are already public, so what’s the real difference?
- Will feeds like ours push employees to over-communicate or just to be more conscious of how they spend their time?
- Will organizations compete to demonstrate the strength of their Dynamic Signal and the Hivemindedness of the organization.
- People seem to have grown increasingly comfortable with this in a personal setting (e.g. Facebook, online banking), but in business, we still have somewhat Victorian standards that could be locking up valuable information.
- That is, despite claims of openness, most social media presences are carefully crafted, user-controlled portraits of what they want the world to see.
- but the more I thought about what was being shared, the more I realized how often legacy thinking can roadblock new ideas

05 Jul 09

How Cisco uses Social Media

Gibson opened her talk with a statement that captures the essence of social media at Cisco.

“In a world where everything is open, we value openness and transparency.”

There are three ways that Cisco uses social media especially blogs to drive customer engagement:

marketingmystic.wordpress.com/...how-cisco-uses-social-media - Preview

cisco engagement socialmedia customers customerengagement marketing transparency openness ROI

While Cisco is very focused on ROI, there are no standard metrics, so it uses a variety of metrics. For example: they look at the free media impressions from social media activities and measure how much does that would have cost them to assess cost savings. However, since social media is resource and management-intensive, the cost for it is still fuzzy.

16 Dec 08

Nouvelle génération, nouvelle relation

La relation entre les jeunes employés et leur employeur n'est plus la même. L'arrivée de la génération Y bouleverse les façons de faire des entreprises.

urgenceleadership.lesaffaires.com/...e-generation-nouvelle-relation - Preview

generationy engagement transparency management humanresources