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"I naively thought that we were starting to move past this type of thinking but we’re not there yet. I had several conversations with mid and senior level managers at organizations who are tasked with making emergent collaboration successful at their organizations yet in many of these discussions I find that these managers are to act as Roman gladiators. They are thrown into an arena with a tool and are told to “make it work” while many spectate without providing support. It’s a losing battle."
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If they did then perhaps we would see more “serious” deployments that focus on changing behaviors, values, strategies, thinking, and design around how our workplaces our created, but we don’t, why?
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The true collaborative organizations are re-engineering the very core of their companies and look at tools as simply enablers to facilitate this change.
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"At least some of the common misunderstandings and friction is a result of language we use. Different backgrounds and experiences lead to a situation where mutual comprehension is not easy. Other challenges are – no news here – results of silo-liked work environments, communication and collaboration gaps, and also some kind of idea “inbreeding”.
All these factors complicate the work of management, business operations, and strategy work. More precisely, complicating the way management is use to manage and lead."
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Both understanding and trust are created in the interactions, in the value-creating relationships, between individuals within companies and also over the organizational borders. This is a must for value creation.
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An organization that, instead of “land border discussions”, invests in “landscape design”, where each part is creatively fitted into the environment, sometimes with some trial and error. This kind of organization can be more innovative and produce more value for the customer.
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"Beyond extending our physical capabilities, tools have played a major role in the evolution of our brain and mental powers: “Using tools has been interpreted as a sign of intelligence, and it has been theorized that tool use may have stimulated certain aspects of human evolution - most notably the continued expansion of the human brain.” "
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Moreover, using these increasingly powerful IT tools, we are now able to address significantly more sophisticated and complex problems than ever - in science, engineering, business and society in general.
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Nowhere does this comparison of machines to humans generate more interest than in matters relating to artificial intelligence, perhaps because we are seeing our tools begin to approach, and perhaps some day surpass, our most distinguished human capability.
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"BYOT : Bring Your Own Technology (Tools). Cette expression est utilisée en anglais pour définir une démarche innovante, qui commence, tout doucement, à se diffuser : les salariés d’une entreprise arrivent au bureau avec leurs propres outils, PC portables, smartphones ou tablettes."
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Dans une démarche AVOP, un salarié peut venir au bureau avec un outil qui lui appartient et l’utiliser pour tout ou partie de ses activités professionnelles.
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Les principes AVOP sont simples :
- On fait confiance aux utilisateurs pour choisir les outils qui correspondent le mieux à leurs attentes.
- Ils utilisent les mêmes outils dans leurs activités professionnelles et personnelles.
- Les outils sont achetés, assurés et maintenus par les collaborateurs.
- L’entreprise participe au financement de ces outils
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"# Education is not going to help. The world is full of well educated tyrants.
# Holding up the examples of new businesses like Zappos does not work. There is nothing in the way a Zappos operates to which an existing businesses can relate. By all means explain the differences but leave it at that. Let management work through this for themselves. It might make a model for the future.
# Tools are not going to help. No amount of layering social tools will encourage staff who are stuck unless they see those tools as a way of relieving stress that is not tied to concerns about management.
# Talking about cultural change will not work. This is not about culture, it is about behavior. The two are related but different.
# A continuing emphasis on top line performance wont work. Selling more by simply layering social elements does not work for the reasons outlined and a lot more besides."
Ce n'est pas la qualité intrinsèque des outils collaboratifs en entreprise qui prime, c'est l’utilité que leur attribuent leurs utilisateurs. Voilà ce que démontre une étude menée l’université de Tel Aviv, et consacrée à la confiance que les collaborateurs mettent dans l'efficacité de leur matériel. Selon l'étude, il est du coup inutile de chercher à tout prix à renouveler le matériel technique ou les plates-formes de partage existantes. Il vaut mieux renforcer la confiance que leurs usagers leur accordent.
It's a good tool to discuss the issues related to community management, a good structure for benchmarking and tracking operational improvements, and a great framework for training or certification.The competencies laid out in the model are:
1. Strategy
2. Leadership
3. Culture
4. Community Management
5. Content & Programming
6. Policy & Governance
7. Tools
8. Measurement
Head over to Open Enterprise 2009: Charlene Li Interview and hit play (Or watch it directly here with the embedded link shared below) for an entertaining exchange of some of the following ideas:
1. On Leadership
2. On Bottom-up or Top-Down (This is something I will be blogging about it, too, to share some further insights on the topic)
3. On the Power Shift as Cultural Barrier
4. On Tools
5. On Blogs
6. On 10 Years Ahead
One way to define various tools (or ways to communicate) and how they differ from each other is to visually position them in various dimensions. For this purpose, I have developed a simple positioning model that I call "Positioning Model for Communication Tools". I have uploaded a first version of it to Slideshare.net and registered it under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
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