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"While some companies, notably Netflix (the just renewed the Netflix Prize) and Emporis (real estate data), have built their own crowdsourcing capabilities internally, this is not something most companies are experienced with or prepared to do themselves. It also often doesn't make sense to build a crowdsourcing environment in-house unless the work to be done is strategic to the business. For these organizations there are now commercial services available which have all the necessary ingredients to begin using them right away to crowdsource."
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While Internet startups have had considerable success with crowdsourcing over the last few years, including with its more serious cousin peer production, it's only recently that they've focused on creating the tools and communities that can be readily consumed by enterprises.
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