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08 Nov 09
Does Social Software Have a Place in the Enterprise?
"To save time, Byrne took a vote and the audience helped narrow his discussion down to a handful of topics:
* Can social software consistently bring real ROI?
* Will the social software marketplace consolidate?
* Should we socialize existing applications or invest in new social software?"
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I take the no side on this with the exception of certain scenarios," he said of social software consistently bringing ROI.
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Similarly, another audience member mentioned treating social software as a separate entity is where the problem lies. Someone else suggested differentiating between two different architectures: is the business process correct for a 'webified' experience?
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