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Nov
14
2011

"Measuring ROI on social software is an elusive topic, so it’s wonderful when I find projects that have managed to quantify it in some way. The following story focuses on a particular task, that of social tagging.

The Enterprise Tagging Service in IBM aims to provide an alternative approach to helping people find information compared to traditional search engines. Search based on keyword analysis often relies on a taxonomy that is rigid due to the way the software performs its structural analysis of web pages, identifying and classifying the keywords. Social tagging allows people to add human semantics to keywords that they define that sometimes can amount to finding a resource faster based on what people think is relevant. "

www.ibm.com/...agging_service_social_software
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casestudies IBM tagging ROI search

  • The ETS team instituted a survey to ask users howthis tool helped them. What they found was amazing when you look at itin context: the average person saved 12 seconds, across the 286000+searches performed through ETS each week. This sums up to 955 hourssaved each week across the company. In terms of cost savings, itamounts to a rough estimate of $4.6 million a year, in terms ofproductivity gain. The reusability of this page widget also resulted in$2.4 million in cost avoidance (reimplementing this for eachsite).
  • in other words, the knowledgedoes not get balkanized into separate tag systems, running in theclassic problem of information getting locked away in pockets in theorganization
Nov
10
2011

"The concept of information sharing by the CIA is considered an oxymoron by some, but the agency has become a leader in this area. The changes came after perceived failures related to 9/11 and the Iraqi weapons of mass destruction debacle.

The CIA responded to those lapses by establishing an online data-sharing environment, the Worldwide Intelligence Review (WIRe). "

defensesystems.com/...nline-information-sharing.aspx
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CIA informationsharing WIRE decisionmaking context security tagging casestudies

  • Our business is about information sharing. We’ve become a leader in information sharing. What good is a piece of data if the right people can’t use it to make an informed decision
  • One key focus for WIRe is to let users find data that they might not know exists. That has to be balanced with the need for security. Those opposing challenges are resolved by showing users names and headlines for reports, articles and other files, along with information on their security level. Sometimes users will see nothing more than an article number, other times they may see the first page of a document based on their security level.
  • 3 more annotation(s)...
Sep
6
2010

"Not sure what you would think, but I strongly believe that social bookmarking and social tagging are still an important and rather critical part of a successful Enterprise 2.0 adoption strategy. I would even go one step further and state that social bookmarking / tagging are probably essential key elements behind the social computing philosophy altogether. Yet, it’s interesting to see how they both keep getting neglected time and time again, when they are just so critical. I mean, can you imagine … having your business put together and create a massive index of must-have links with annotations and tags across the board that would help you re-find content much much easier than through just the traditional taxonomies? No, neither could I."

www.elsua.net/...million-a-year-in-cost-savings
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enterprise2.0 adoption socialbookmarking tagging knowledgesharing

  • Over the last few years we have been using Lotus Connections’ Dogear (Now renamed as Bookmarks), where we have been storing over 1 million public bookmarks (Over 640k of them unique!), and with over 2.7 million tags (Over 177k of them unique as well!) of annotated content that we have bumped into out there on our Intranet, as well as externally. That’s just not too bad, is it? Well, it gets better…
  • Not only did the perception, from knowledge workers, of the corporate search engine changed dramatically, but it also managed to save IBM $4.6 million a year in cost savings and productivity gain.
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