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"Some years ago, the then-CEO of Air Products told me that it took his team two months to decide and plan layoffs, two weeks to do them, and two years to recover. When I asked why the company had done something that caused so much damage, the reply was that it was expected by Wall Street and his CEO peers. "
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As these examples illustrate, CEOs not only need a new set of beliefs, they need the courage of their convictions to act on those beliefs.
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As former Procter & Gamble CEO A. G. Lafley has noted, the best time to gain market share is when your competitors are in retreat. And, as common sense suggests, if you want to earn exceptional returns, you can't simply copy what everyone else is doing.
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"In my latest book, Fixing the Game: Bubbles, Crashes, and What Capitalism can Learn from the NFL, I wrote about the negative impact of executive stock-based compensation on corporate short-termism. Eliminating stock-based compensation would help reduce the incentive for executive leadership to focus on the short term. But there is a residual problem which has long frustrated me. The answer finally popped into my brain (funny how that works). As usual, the solution won't be easy to pull off (but that has never stopped me)."
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Worried that short-term-oriented arbitrageurs will put their company in play and short-term-oriented shareholders will gain majority or effective control of the company, ending their ability to steer the long-term trajectory of the company, they focus on making short-term decisions to protect their positions. The paradoxical result is that they never get around to taking those long-term-oriented decisions.
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It follows that companies should value shareholders relative to both the volume of shares they hold and the length of time they have held their shares.
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