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"Commentary - Right now, 60 percent of the US and Global workforce is made up of knowledge workers; it's predicted by 2012 there will be a 6 percent difference between the demand and supply for information workers. Even today, with U.S. unemployment in the high single digits many companies struggle to hire qualified workers. These workers are expensive to hire, train and retain – and there are few proven methods to maximize their productivity. "
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The next productivity push will come from optimizing how information workers collaborate, communicate and complete their work
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Information worker management is about orchestration, not micro-management. Hire, train and orchestrate using the right tools
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"Like many other platforms, including popular networks such as Facebook, Empire Avenue caters to human psychological factors and uses game techniques to reward participation and encourage a participant to willingly "give up" what is truly valuable in business--data. So why would someone want to give up data? Facebook knows the answer to this question: social currency."
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Social currency is shared information that encourages further social encounters. It's not a new concept, but the social web increases its prevalence.
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As someone who has taken a deep dive in several social networks (I joined Twitter in 2007) and observes both the gaming and currency aspects of them, I do believe these dynamics will influence the business world as it becomes more connected.
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"Internal microblogging provides companies similar benefits to services like Twitter, but adds a layer of privacy, by sharing the information only within your company. This enables you to provide status updates internally, which you would not share with the public. For example, you can mention customer accounts, codenames, future projects, and other "internal-only" things. (last sentence added after original post) "
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Want more proof, take a moment and read about how St. Louis Public Radio is using Signals to openly share information. As station manager Tim Eby says: “People understand each other more, and they know what others are doing. This lets us respond more quickly to new opportunities."
JP Rangaswami of BT Design went a little bit further in that direction, by outlining how social tools can usefully become part of our working practices - and even build on some of the existing ones.
Social tools enavble the communities within businesses to emerge. There are fewer figures of authority and it's more a peer space than the traditional heirarchial business.
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Young people today are going to come into the workplace used to pervasive. mobile communications and they're not going to be impressed with the static, lock-down worsktations we have now.
"They're pre-trained not to think as stupidly as previous generations," said JP. -
"If we make everything we say a data object, and we can share and move it around," he says. "It becomes valuable."
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