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Sep
19
2011

"Type "innovation" into hbr.org and you will get nearly 4,700 results. For many ills, innovation is seen as the panacea — management's equivalent of motherhood and apple pie — and few would challenge its significance. Indeed, one recent news article described it as today's equivalent of the Holy Grail, so to suggest dropping it from your company's vocabulary may come as a shock. Many of you will see it as deeply heretical, particularly riding on the coattails of the recent posts extolling Steve Jobs's innovative genius."

blogs.hbr.org/...innovation_from_your_voca.html
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innovation productivity convenience speed choice benefits security prices value valuecreation

  • The word "innovation" comes from the Latin word "novus" meaning new. Creating something new is the goal of most innovation initiatives, but new does not mean valuable
  • Once you start thinking in terms of increasing value to customers, numerous potential enhancements reveal themselves, creating a range of options that extend far beyond adding new features or extending performance on existing dimensions. At a high level, there are eight ways to create value for custome
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