Home
Bertrand Duperrin's Library tagged → View Popular, Search in Google
"A few posts have emerged recently that recapitulate the well-worn arguments of attention scarcity and information overload in the real-time social web. So, here at start of 2010, a new decade, I will try to write a short and sweet counter argument from a cognitive science/anthropology angle."
-
We've long exceeded the capacity of information that we can absorb and retain. We all suffer from technology induced attention deficit disorder, bright and shiny object syndrome and short term memory loss.
-
." One major component of future shock -- to which he ascribes most of the major problems of our day -- is information overload: too much information to make sense of, with the implied context of a future shock sped-up world.
- 5 more annotation(s)...
Salesforce launches a new set of social apps that make CRM connected to the social web. So what does it mean?
Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings.
-
Despite Salesforce’s technical announcement, this doesn’t mean success for their customers. Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change –key requirements that Salesforce is not equipped to provide.
Consider this a supplement to my latest report on “How Companies Should Organize for Social Computing“. I continue to get questions from clients, and have spent time with more large brands are connecting with customers. Diving in further, I’ve noticed that there are three ways that companies allow employees to participate. Update: On a related note, I gave my thoughts to CNBC about the roles of social within corporations.
I found Tom Davenport's discussion of Why 1.5 is Greater than 2.0 by way of Bill Ives in Mixing Old and New School Communication. Davenport talks about the social reasons in favor of a blend between social and traditional approaches. I think an answer to How 1.5, in this context, is Greater than 2.0 is both social and structural.
Cultures, by predisposition, both embrace and resist change, depending on culture traits. For example, the social web could play complementary roles in existing business cultures to those that embrace its dynamics.
On the other hand for those that resist the shift of power to the consumer the social web represents a very real threat.. Thus there are both dynamic influences that encourage acceptance of the social web, and controlling forces that resist what the social web threatens.
-
Cultural invention has come to mean any innovation that is new and found to be useful to a group of people and expressed in their behavior but which does not exist as a physical object (Sound like the social web?).
-
It found that people were more likely to adopt, or even consider adopting, if people they know and respect have adopted. Imitation is the strongest influence channel. Therefore, the most effective marketing strategy is to first sell to the early adopters, then reinforce the diffusion to each successive level, but not to waste resources on trying to reach any given level before it is ready for it.
- 3 more annotation(s)...
Imagine if business leaders were able to go forward in time and see what needs to change today in order to create a better future. Most business leaders would jump at the opportunity to be able to see the future in order to better manage today’s decisions. Well here are 10 Points of Business Transformation required to survive and thrive in a new world:
Selected Tags
Related Tags
Top Contributors
Groups interested in socialweb
-
SocialWeb
A collection of links tagged...
Items: 13 | Visits: 32
Created by: Peter Johansson
-
A Look at Social Media & Recruiting
This list showcases informat...
Items: 8 | Visits: 93
Created by: Michael Marlatt
-
Social Web
For class on Social Web
Items: 46 | Visits: 10
Created by: Beth Tribe
Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »
Join Diigo