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06 May 09

The Social Software Value Matrix

I think of Enterprise 2.0 adoption as a journey through a succession of benefits. I've illustrated them in what I call the "Social Software Value Matrix." The first step in the journey is pure operational improvement. You're not really changing the way you do business, just enhancing existing interactions within existing silos. Over time, the tools lead employees to interact in new ways, across silos. This creates cultural change as the company reinvents the way the different pieces of the business interact to create value. Finally, and most dramatically, companies can create new interactions with customers and channel partners. That's business model transformation, and it only happens when your business is ready for it.

michaeli.typepad.com/...ial-software-value-matrix.html - Preview

enterprise2.0 value socialvalue matrix operations organization strategy culture change socialmedia adoption collaboration businessmodel transformation

As the CEO of a marketing agency put it to me, "How can we collaborate with our customers when we can't collaborate with each other?"
The best place for your employees to learn professional social media is inside the company.
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- Once your employees get used to using social software inside the company, it's easy and natural for them to expand their interactions to include customers, channel partners, and even the general public.