Bertrand Duperrin's Library tagged socialstrategy → View Popular, Search in Google

Nov

2010

Rethinking Social Strategy

"Neither social strategy nor social business can be tucked into a singular definition or layer. They happen at every level of a business, and need to be considered in the appropriate context."

www.brasstackthinking.com/...rethinking-social-strategy

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strategy socialbusiness leadership management execution reinvention socialstrategy

This is also where we need to focus on organizational alignment to ensure that everyone is functionally and intellectually moving in the same direction, and devoted to the discussion and education that requires.
Execution

I think this is where we end up typically parking “social strategy”, but it’s one piece of what really is a much greater whole. These are the layers that realize the plan as it’s set out, but the real work in that side of things isn’t just in the delivery. It’s in the testing, the breaking, the mining of that process for learnings and insights that can be fed back into the system and used to improve or rejigger things as needed.
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- Execution isn’t just doing. It’s doing with the intent to understand what happens when you do
- But I’m thinking about it, I’m writing about it, I’m contemplating. I don’t think social is the only and sole answer. What I *do* think, however, is that social is the catalyst in many ways for re-examining our own assumptions around how all of the elements of our business work best.

Sep

2009

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski

hbswk.hbs.edu/6156.html

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socialnetworks usages socialmedia socialstrategy strategy networks offlinenetworks marketing

"Online social networks are most useful when they address real failures in the operation of offline networks," says Piskorski.
Corporate marketers by and large struggle with how to use social networking sites to reach potential customers, says Piskorski, who advises companies on this subject. The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site.
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- "To be successful, you need to shift your mindset from social media to social strategy,"
- I see (businesses) saying, 'Let's talk to people on Twitter or let's have a Facebook page or let's advertise.' And these are good first steps but they are nowhere close to a social strategy