Bertrand Duperrin's Library tagged socialorganization → View Popular, Search in Google

Nov

2011

Separate Social Media From Marketing

"Indeed: the marketing organization has put social media technologies to work with very visible effect.

But we need to break out social media and talk about more than marketing and technology. Instead, we need to talk about what social media enables: the ability to collaborate in new ways — which is particularly important for business leaders interested in creating more collaborative, innovative, and engaging organizations. "

blogs.hbr.org/...ate_social_media_from_mar.html

- Preview

socialmedia marketing collaboration socialorganization socialbusiness enterprise2.0 businessprocess

An executive may boast, "We have Twitter and SharePoint, and we're on Facebook." But if you were to ask the executive how social media is positively impacting business results, you may raise a significant issue
To achieve those ends — we've described these as attributes of a "social organization" — it takes more than setting loose the technology and praying that something good will happen.
4 more annotation(s)...
- Mass collaboration gives an organization the ability to amplify its capabilities by raising the engagement, innovation, and involvement of people, internally and externally.
- Social media requires more than new technology, and its application can breathe new life into business processes, practices, and challenges.
- If we don't break out social media from marketing, it will likely join other technologies that remain popular buzzwords but have fallen short of their potential value
- So as a business leader, talk about social media technology, celebrate the marketing results it achieves, but recognize that this is just a start. Break out social media from its marketing beachhead. Think about how you can create mass collaboration and become a social organization.

May

2009

Eight Competencies to Socializing Your Organization

It's a good tool to discuss the issues related to community management, a good structure for benchmarking and tracking operational improvements, and a great framework for training or certification.The competencies laid out in the model are:

1. Strategy
2. Leadership
3. Culture
4. Community Management
5. Content & Programming
6. Policy & Governance
7. Tools
8. Measurement

www.thesocialorganization.com/...alizing-your-organization.html

- Preview

socialenterprise socialorganization strategy leadertship culture communitymanagement tools measurement competences policies