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"En fonction des choix effectués, le RSE sera ou non partiellement ouvert au public, c’est-à-dire à des personnes qui ne sont pas des salariés de l’entreprise, des consultants ou les clients par exemple, ou encore interconnecté avec des réseaux sociaux plus classiques ouverts au public, en flux entrant (un twit est publié sur le RSE) ou sortant (un éditorial du Président est publié sur la page facebook de l’entreprise, un groupe de promotion des produits est animé en externe par un salarié). Plusieurs RSE pourront coexister au sein de l’entreprise ou du groupe (le RSE fournisseur, client, des spécialistes d’un thème donné…).
Sans pour autant éclipser les anciennes problématiques – la règlementation des usages et des comportements par une charte, la nécessaire consultation des IRP dans les entreprises de plus de cinquante salariés, la question des propos abusifs, notamment – de nouvelles questions surgissent, parmi lesquelles notamment :"
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Parmi les clauses essentielles, une attention particulière devra être donnée à la question de la sécurité et de la confidentialité des données, à la clause de réversibilité des prestations, ou encore aux niveaux de service et aux moyens de les contrôler. Si l’on souhaite faire interagir le RSE avec d’autres RSE ou des réseaux sociaux ouverts au public, il faudra le prévoir au cours de la négociation du contrat avec le prestataire, car il n’existe aujourd’hui aucun véritable standard logiciel.
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Il conviendra également de définir des règles de conservation/suppression des profils et données associées, pertinentes au regard du RSE considéré. Un profil de sous-traitant associé à un seul projet ne peut pas être traité comme celui d’un salarié ayant 10 ans d’ancienneté et un statut de représentant du personnel.
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"With that in mind, be sure to ask these five questions when considering which social network platform to use:"
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1. What specific tasks do you need it to accomplish?
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2. How will the software ease productivity or communication bottlenecks in your organization?
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"Tibbr released version 3.5 to the public today in Palo Alto California, 9 AM Pacific time. I got a solo preview yesterday and I was impressed by it – as usual I’d say.
“In twelve months since launch, tibbr has been deployed to hundreds of thousands of employees across global enterprises, who can now use tibbr to unify people, data and businesses processes to get work done”"
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tibbr brings back the balance in our lives: after decades of automation and computerisation, some, if not most, of us have become slaves to the machine, walking the last mile from rule-based machines to exception-based humans
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The fact that tibbr cut out the middle man, the data entry clerk, by enabling people to follow and directly subscribe to events themselves – people could pick the low-hanging fruits again
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"When SharePoint 2010 arrived in the marketplace, the platform included new social capabilities to improve productivity and collaboration. However, as the consumer social web exploded, it became clear that the 2010 platform only provided the basic building blocks of social computing. As many organizations are now making social collaboration a priority, it’s important to dispel myths and provide a reality-based understanding of SharePoint 2010 as a social computing platform."
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Myth #1: SharePoint 2010 enables you to build communities.
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While you might think you already have community sites on SharePoint, it’s more likely they are team sites open to a larger audience. Community focuses on knowledge and people. Community is more about the ability to engage in conversations, surface relationships, and subscribe to activities that take place within an individual network or shared space. Community aggregates events, showcases expertise, recognizes people for their efforts and engagement, includes rich digital media and the convenience of accessibility from any device.
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"Analysts speaking at Enterprise 2.0 say Microsoft's collaboration platform is more than a portal, but less than a social network."
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When Wylie asked Koplowitz whether SharePoint was "just a portal," his answer was an emphatic "no" because, although SharePoint includes a portal, it provides many other capabilities. Yet when asked if SharePoint was a social network, Koplowitz shook his head and said, "it's a lot better portal than it is a social platform."
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SharePoint 2010 provides basic building blocks, including user profiles and activity stream updates, but transforming it into a satisfying corporate social network requires either a healthy dose of configuration and customization, or the addition of third-party software such as NewsGator Social Sites.
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"Companies are increasingly adopting social media technologies, using Facebook to reach out to customers or YouTube to demonstrate new products. These are good first steps, but there is so much more that “social” has to offer. Social media is just one dimension of today’s social business."
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Today, by combining social networking tools – internally and externally – with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. This is what makes a social business – embracing networks of people to create new business value and opportunities.
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Here’s the trick with social business: Focus on people and culture.
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"During his keynote presentation today, Oracle CEO Larry Ellison announced Oracle Social Network, an enterprise collaboration and social networking tool for business."
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Oracle Social Network is seamlessly integrated with Oracle Fusion Applications, business intelligence, and business processes allowing users to receive real-time information feeds from these systems and to collaborate and resolve business issues quickly and effectively, including updating applications and business processes from the Oracle Social Network.
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Oracle Social Network helps salespeople to identify potential prospects, build effective teams, prepare convincing sales presentations, resolve issues with customer service and contracts, collaborate with partners on joint opportunities, and build lasting relationships with customers.
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"The tech world is just getting started with its own full launch - a love affair complete with predictions, trends, and already a roster of tools and services."
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People are spending more time in social networks - and getting stuff done there, too. Which means that many of the activities that used to happen in mall stores, while on the phone with friends possibly, or through just solitary search, are now happening as a social experience.
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"What would it look like if the social world of Web 2.0 collided with the corporate Intranet? What would happen if information was disseminated from outside in, instead of inside out; from the people working on the front line? This is precisely what an interesting experiment at global consulting firm Capgemini is revealing. Many of the company’s 110,000 people are based on site at client locations and it is here that ‘real-world’ challenges must be addressed. The IT consultants in particular, who form about half of the workforce, are in an environment where the information they use goes out of date very quickly"
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CTO Andy Mulholland says that it is contributing to the “collective consciousness of the 20,000 people who subscribe to Yammer internally.”
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Yammer is decentralising the information flow at Capgemini to create greater collaboration from the outside in. It is those consultants at ‘the edge’ who are posing the questions and using the technology. They’re encountering a lot more variability in what they’re being asked to do than perhaps those at the centre of the organisation. They’re using it as a service enabler; a tool to help them do more by tapping into a corporate knowledge bank in real time.
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"While social networks are still just getting their sea legs in most organizations, the next big leap forward -- in addition to social analytics -- is likely to be the integration of our productivity and line of business apps into our activity streams. Will this unleash significant new value? Very probably. But it's also possibly the big integration opportunity that businesses have long looked for."
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For example, we do most of our work in an array of individual software applications. Afterwards, we apply tools like e-mail to connect the thread of the work process back together with our co-workers and customer
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"Organizations adding social elements to their intranets are finding that doing so creates new opportunities for collaboration. When I spoke to Jack MacKay, CIO of the American Hospital Association, he told me the AHA lists the key initiatives of its 13 business units along with how they tie into the AHA's central strategic plan. The result is "a direct line of sight" into projects that makes it easier to track them and identify possible areas for improvement. And as MacKay said, "As people become more aware of activities of other departments, they start seeing opportunities for cross-departmental collaboration.""
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Organizations adding social elements to their intranets are finding that doing so creates new opportunities for collaboration. When I spoke to Jack MacKay, CIO of the American Hospital Association, he told me the AHA lists the key initiatives of its 13 business units along with how they tie into the AHA's central strategic plan. The result is "a direct line of sight" into projects that makes it easier to track them and identify possible areas for improvement. And as MacKay said, "As people become more aware of activities of other departments, they start seeing opportunities for cross-departmental collaboration."
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Social networks among workers. As Hinchcliffe notes, networks usually feature rich user profiles that maintain an employee's connections to their colleagues and often employ updates and live work streams. By using search tools and querying connections, folks can readily find coworkers with relevant expertise.
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"Des cas récents de licenciements suite à des propos tenus sur des réseaux sociaux posent la question de la maîtrise des informations publiées en ligne et des limites entre ce qui relève de l’espace privé et de l’espace public."
"Avec des annonces marketing de plus en plus confuses ou les môts Social et 2.0 sont mis à toutes les sauces, il est certainement temps de clarifier le vocabulaire et le positionnement du Social CRM :
* par rapport au CRM
* par rapport aux réseaux sociaux d'entreprise"
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Non, le Réseau Social CRM ne peut pas être le Réseau Social de l'Entreprise. Où alors on a affaire a une entreprise purement commerciale.
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"Because I think no one really knows what a large-scale transition to social computing and collaboration as core work activities really means for today’s (and tomorrow’s) human resources professionals and the management processes and practices they design, implement, coach and manage.
I say that with full knowledge that the last two decades have seen a lot of talk and activity aimed at ‘modernizing’ human resources management practices. There have been regular clarion calls for major change, and waves of interest and activity aimed at transforming HR professionals to become (for example):
* business partners with line management
* proactive change agents
* coaches to managers and professionals
* enablers of change, as opposed to (more traditional) gatekeeper roles"
If you're a boss, what do you do about employees who love to tweet, text and social network throughout the day? It's a question companies are grappling with as the generation gap threatens to create a communications divide.
The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. All of the new uses of "social" in the online world: Social media, social marketing, software software, social networking, and so on, can be -- and often are -- extremely potent new methods for creating value with human relationships over the network. They can represent truly important, even revolutionary, new changes in the way to we interact with each other in our lives and businesses.
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Claims that you can use a Twitter account to turn around your customer service are another. These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.
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the network (the Web or enterprise or both) is about who is on it and how involved they are. Whether this is a customer community, an internal Enterprise 2.0 effort with blogs, wikis, or just a corporate social network, the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure
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